How an Employee Merchandise Store is Revolutionizing Company Gifting

Gift wrapped in brown paper and red ribbon

Innovative, unique, and tailored to the modern workforce, the concept of an employee merchandise store is revolutionizing how companies approach gifting. This fresh and novel idea transcends traditional corporate gift-giving, offering a dynamic solution that caters to individual tastes while fostering a strong sense of community within the organization. This approach, particularly effective for welcoming new employees or celebrating festive seasons, brings a plethora of benefits to both the company and its employees, ultimately leading to a boost in morale, commitment, and a positive workplace outlook.

Celebrating Uniqueness and Unity

A unique aspect of an employee merchandise store is its ability to value individual preferences while celebrating the company’s collective identity. By offering a range of branded merchandise, employees have the freedom to choose items that resonate with their personal style. This approach acknowledges that while each employee is unique, they all contribute to the common goal and culture of the organization.

Empowering Choices with Gift Cards

To enhance this experience, companies can distribute gift cards to employees. This gesture not only empowers them with the choice but also adds an element of excitement and anticipation. New employees, upon receiving a gift card, feel immediately welcomed and valued. During holidays, these gift cards can replace the traditional one-size-fits-all gifts, ensuring everyone receives something they genuinely appreciate.

Benefits for the Company

From the company’s perspective, an employee merchandise store is a strategic investment with several long-term benefits:

Brand Promotion:

Employees wearing or using branded merchandise become ambassadors of the company’s brand, inadvertently promoting it outside the workplace.


Bulk purchasing branded merchandise can be more cost-effective than sourcing individual gifts.

Ease of Management:

A centralized system for gift distribution reduces the administrative burden, especially during peak seasons like holidays.

Enhancing Employee Morale and Commitment

For employees, the benefits are both tangible and intangible:

Sense of Belonging:

Choosing merchandise from their own company fosters a stronger connection and sense of pride in the workplace.

Recognition and Appreciation:

The act of giving, especially when it’s tailored to individual preferences, makes employees feel recognized and valued.

Increased Morale:

The freedom of choice and the joy of receiving a desired item positively impact overall morale.

Positive Outlook and Enhanced Commitment

The ripple effect of this initiative is profound. When employees feel valued and connected to their workplace, their outlook toward the company improves. This positive shift often translates into increased commitment, lower turnover rates, and a more enthusiastic workforce. Moreover, the excitement around the merchandise store and gift cards creates a buzz within the office, leading to a more vibrant and engaging company culture.

An employee merchandise store, supplemented with the flexibility of gift cards, is an innovative and effective way to boost morale, enhance employee commitment, and foster a positive outlook. By valuing individuality while celebrating the collective, companies can create a more inclusive, motivated, and connected workforce, paving the way for greater success and employee satisfaction. Consider implementing this form of gift-giving at your company during the next holiday season or to welcome your newest additions!

Learn About Our Custom Marketing Storefronts

Velocity’s custom marketing storefronts can do more than boost corporate gifting. Transform your marketing asset management and jump start your tradeshows with storage and shipping to and from events. To schedule a demo and learn more about our storefronts, give us a call 888-372-3497, or use our contact us form




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