Marketing For Higher Education Recruitment

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In a digital era that continually has called the death of print, it remains one of the most successful marketing strategies for higher education recruitment. With that said, not all print is the same. With prospective students getting tons of mail, there are a few things to consider to ensure a successful campaign.


Velocity Print offers variable data printing and targeted direct mail to help higher education marketers better reach their audience. Let’s look at what each entails:

Variable Data Printing

Leveraging information about your prospective students like their interests, high school, and sports played you can customize your mailing with different imagery, and messaging that resonates with this student.

Targeted Direct Mail

Don’t just reach out to every junior and senior in the area. Segment down your list to go after specific areas and backgrounds. This helps limit the cost and improve open rates.

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What Types Of Print Are Used For College Enrollment?

When thinking about the most effective print items for college enrollment we recommend the following:

Alumni Magazines

Though these publications are geared towards alumni, showcasing your college’s success won’t be lost on prospective students. Your alumni network will also be sharing the news of the school’s success and advocating on your behalf.

Course Catalogs

Prospective student will want to review your course offerings and how they might align with their aspirations.

Brochures & Marketing Collateral

Quick-hitting brochures and collateral that give an overview of the campus, college activities, sports, or specific program areas go a long way in attracting new students.


These are the most detailed item so they are often reserved for prospective students who have already shown interest. These viewbooks give a comprehensive overview of the college’s programs, campus, community, and what it’s like to live there.

Marketing For Higher Education Trade Shows

College trade shows are an integral part of the recruitment process. Velocity knows how to make your brand pop and with our inventory management system and distribution and fulfillment services, we can ship trade show materials to and from events.

Here is a short listing of our most popular items:

  • Signage
  • Backdrops
  • Banners
  • Promotional materials
  • Retractable banners and banner stands
  • Tabletop displays and throws
  • Trade show accessories

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