If your college or university is attending a recruitment event, college fair, or orientation, the swag you will want to stock are items that are going to serve threefold: draw attention, fill a purpose, and have a visibility factor tied to its use.
A tote bag is a perfect example. Let’s breakdown why it meets all three checkboxes.
Here are other items that meet all three criteria we recommend you bring with you to your next recruitment event to go from expected to effective.
How to use swag to build community
When students choose your school, they’re saying yes to being part of its culture. Socially we are drawn to cultures that reflect our own ideas, values, appearance, goals, and spirit. Institutions that inject branded swag into its students’ everyday lives convey the appearance of unity.
Students dressed or sporting similar colors, logos, or symbols appear connected to their fellow peers and exude pride for the institution they are members. Prospective students will feel a desire to integrate themselves into this community, and current students will want to not only “fit in” but also share in the collective spirit for their school.
How get faculty using swag without asking
It doesn’t stop with students; faculty should represent the school brand with practical items. Just as students can show school spirit by wearing a branded t-shirt, faculty members can incorporate swag into their daily routines. Getting faculty involved will blend swag from top to bottom in your campus population.
Faculty should be given swag that can be of use to them in their position at your institution. Items that will serve a purpose for them will be used often and brought with them when needed. Remember, visibility is key! Swag like pens, notepads, lanyards, ID holders, phone cases, jackets, vests, and laptop cases are all perfect items to supply faculty with.
The full picture
Swag should be incorporated wherever possible. A true top to bottom strategy will include branded items for faculty, current students, and prospective students. Incorporating swag this way conveys your school is a community worth being a part of, instills a sense of pride in your members, and gets your brand out to as many people as possible.
Ready to implement the top to bottom swag strategy? Velocity Print will help you get the right look and products ordered to supply your swag arsenal. Contact us at 888.372.3487 or by email at infoNY@velocityprint.com.