Effectively fulfilling print and promotions can have an important impact on both costs and the realization of marketing campaign goals. Issues can arise at any stage of the fulfillment process so it is essential that there is a plan in place as to how to deal with these complications.
In the world of marketing materials, the most important thing for any business is to feel like they can trust their fulfillment vendor. No matter how you plan and prepare there is always going to be that one thing you missed that comes up. It’s just inevitable and it is in times like these that having a trusting relationship with your vendor makes the entire process more manageable.
Fulfillment vendors are responsible for your brand. They have the power to deliver a strong consistent brand image or a weak disorganized one. Because of this, it is extremely important for your business to feel confident entrusting your brand to them. You’ll want to find a vendor who treats your marketing materials as if they were their own, because that is how important they are to the success of your business. And this relationship of trust goes both ways, don’t think it is entirely your responsibility to cultivate trust, your vendor should want to encourage that relationship as much as you do.
One way to test the waters is to give any new vendor smaller or less critical jobs, in the beginning. That way you can get a feel for how they treat your projects without a huge risk lingering over.
When it comes to print or digital there are many issues that can surface during any fulfillment process. As with any issue one of the leading causes can be communication or lack thereof. If there is any complication with an order your vendor should be reaching out to you right away. Make this clear to them in the beginning. This way you can work together to resolve an issue before it escalates into a large problem.
For any marketing print materials ask your provider to present you with samples so that you know exactly what the end product is likely to look like. You’ll want to go over paper weight, paper sizes, fonts, and coloring.
With digital prints, often times the color pallet appears different on paper than it is on the screen, so you’ll want to discuss this with your vendor and come up with a solution that works best for you. Sometimes the weight of the paper can alter the color. In cases like these, you and your provider will need to discuss and adjust for these subtle differences to create the printed color you are looking for.
You’ll also want to make sure your vendor keeps you updated on all pending projects. As projects are underway, have them inform you when they complete a step of the process on their end. If they are storing marketing materials for you, ask them to provide you with inventory updates so that you know what you have and when you may need more, before the time comes.
With any fulfillment vendor the relationship you maintain is what will prevent and aid in quickly resolving issues down the road. Establish that level of trust where you know that they really care about how these marketing materials affect your business. When unexpected issues flare up, trust is what gets you and the vendor through the rough patch.