Your marketing assets are among the most vital resources for your company. They are what tells your story and helps you develop a trusted relationship with your current and future customers. It’s critical to have a solid marketing resource management process in place to understand what you have, who wants it, and how you will get it to them. Below…
Category: Saving Money in Print
Do You Know The Effectiveness Of Your Marketing Materials? Here’s A Process You Can Use Today.
January 25th, 2017
Marketing materials are what drive consumers to your business, but are they doing their job? Without knowing the effectiveness of your marketing materials there is no way of knowing if they are worth the resources to produce. Knowing if they work as a whole is one thing but know what works in particular is another. What do I mean by…
What Are The Problems Of Storing Marketing Assets Yourself?
January 5th, 2017
The storage closet. It’s a common mysterious entity that lives within company walls. It is there that marketing collateral and promotional items rest until they’re called up for active duty. What makes this room so mysterious is that no matter what you do it always finds a way to revert back to a disorganized labyrinth of materials. Such is the…
Alterations And Resizing Artwork Can Be Repetitive And Stressful On In-House Designers. Here Are Some Simple Solutions
December 19th, 2016
Edit, reshape, adapt, resize, confirm, dispatch. This may be the repeated stream of work in-house designers are confronting day in and day out. The work needs to be done, but it also could be managed in a way that saves much of the time your designers are already setting aside to complete it. We’ve come up with a few solutions…
The Business Case For Marketing Asset Management
November 25th, 2016
Does your marketing plan incorporate marketing asset management? If not, you could be hurting your brand, your budget, and your potential future revenue. First, what do we mean by marketing asset management? Essentially, it’s the processes, procedures, and practices a company has in place to manage its assets, including documents, files, images, videos, e-mails and other marketing resources. This collection…
What Are Your Marketing Materials Really Costing You?
October 30th, 2016
For businesses looking to cut down on costs, one of the most logical areas to optimize is your marketing collateral. It is very common for the process of preparing, filing, updating and storing marketing assets to become outdated and under managed. Most of the process may be costing you more than it needs to. Let me ask you, do you…
When You’ve Got To Cut Marketing Costs—Now
September 25th, 2016
It’s that time of year. Time to review the budget and get next year’s stamped and approved. Perhaps you’re working with what scraps of the budget you have left for this fiscal year or the new budget isn’t as large as you hoped it would be. Whatever the reason, you need to cut costs—now! We’ve put together three tips to…