Do You Know The Effectiveness Of Your Marketing Materials? Here’s A Process You Can Use Today.

What Are The Problems Of Storing Marketing Assets Yourself?

January 5, 2017

The storage closet. It’s a common mysterious entity that lives within company walls. It is there that marketing collateral and promotional items rest until they’re called up for active duty. What makes this room so mysterious is that no matter what you do it always finds a way to revert back to a disorganized labyrinth […]

The Business Case For Marketing Asset Management

November 25, 2016

Does your marketing plan incorporate marketing asset management? If not, you could be hurting your brand, your budget, and your potential future revenue. First, what do we mean by marketing asset management? Essentially, it’s the processes, procedures, and practices a company has in place to manage its assets, including documents, files, images, videos, e-mails and […]

What Are Your Marketing Materials Really Costing You?

October 30, 2016

For businesses looking to cut down on costs, one of the most logical areas to optimize is your marketing collateral. It is very common for the process of preparing, filing, updating and storing marketing assets to become outdated and under managed. Most of the process may be costing you more than it needs to. Let […]

When You’ve Got To Cut Marketing Costs—Now

September 25, 2016

It’s that time of year. Time to review the budget and get next year’s stamped and approved. Perhaps you’re working with what scraps of the budget you have left for this fiscal year or the new budget isn’t as large as you hoped it would be. Whatever the reason, you need to cut costs—now! We’ve […]

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