Category: Saving Money in Print

The financial industry contains many opportunities for businesses to enhance their brand awareness, increase customer satisfaction, improve brand recognition and enhance customer experiences through the use of selectively curated promotional products. Because of the highly competitive nature of the financial industry, the most significant hurdle institutions face is client retention. There are so many options available for clients to select…

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Trade shows can seem like an arena of competitors all battling for the most contacts and sales. Instead of entering the battle armed with swords and shields, exhibitors show up with eye-catching, unique displays, worthy giveaways, and a team of matching booth attendants. In an arena with close to a hundred competitors, it’s often difficult to stay afloat in the…

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Who has access to your company’s crown jewels? Version control and access management of your marketing assets can easily become unmanageable if not monitored carefully. Marketing materials are often created and handled by numerous individuals, sometimes in different locations or on different work schedules and it can be difficult to keep track of who has what. Collateral can be spread across…

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What kinds of marketing challenges have you faced in the past? What kinds are you currently suffering from? If any of these scenarios sound familiar to you, you might be at risk of damaging your brand, your budget and perhaps your ROI. YOUR MARKETING STAFF IS RACKING UP WASTED TIME LOOKING FOR FILES. How quickly can your marketing team find the…

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Recently I was at a business event and heard a stress filled story from a man who runs his own small business. He was talking about the struggles he’s faced getting marketing collateral together on short notice. Every aspect of a small business is under immense pressure. As a small business, every aspect of it is under a lot of…

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We’ve all been there. You overestimated how much marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up some of your loss. Eventually, you allow your team to use this material that has now…

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In a distributed marketing business model, your marketing messages are conceived at a corporate level and brought to life by the field sales and distribution channels. Most often templates are created by corporate and franchises or local distributors fill in the blanks according to which approved marketing message align with their region. What can happen; however, is inconsistent marketing. Even…

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No two departments butt-heads more than sales and marketing, yet, no two departments are more responsible for the success of their company. And so we have our problem. We want the company to succeed and have good ROI, but the two players that can achieve that for us often work against each other, rather than in unison. There are a…

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We all know the phrase, time is money. So when your workers are using their time looking and tracking down the things they need they are missing out on accomplishing more productive tasks. Help your team work smarter, not harder, by ensuring they aren’t spending time ineffectively. One of the most overlooked areas of a business that if not properly…

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