As the once bare trees start to blossom, the sun comes out of winter hibernation, and people everywhere feel an overdue longing to be outdoors, now is the perfect time to host a 5K / 10K / Half-Marathon / Marathon! Considering some creative integrated marketing for your upcoming outdoors event? Create the ultimate swag bag […]
Did you know that by adding embroidered logos you are able to make a sophisticated and bold statement about your brand and image? As an alternate to screen-print, embroidered logos on employee apparel communicates brand identity along with professionalism. It shows that you care about your appearance and consequently care about your customers. Embroidered logos […]
Color is a form of non-verbal communication. It has the ability to awaken thoughts of memories, stimulate the senses and represent abstract ideas. It is important to consider the psychology of color in design. Is it simply a coincidence that Microsoft, LinkedIn, Twitter, and Facebook all use blue as the dominant color in their logo? […]
Trade shows can seem like an arena of competitors all battling for the most contacts and sales. Instead of entering the battle armed with swords and shields, exhibitors show up with eye-catching, unique displays, worthy giveaways, and a team of matching booth attendants. In an arena with close to a hundred competitors, it’s often difficult […]
In our last blog post, we looked at marketing asset management- that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers […]
Who has access to your company’s crown jewels? Version control and access management of your marketing assets can easily become unmanageable if not monitored carefully. Marketing materials are often created and handled by numerous individuals, sometimes in different locations or on different work schedules and it can be difficult to keep track of who has what. […]
This question is similar to: Which came first, the chicken or the egg? It can be difficult to decipher where branding ends and marketing begins or perhaps is it where marketing ends and branding begins? The confusion resides in the fact that these two concepts coincide with one another. Both can exist on their own, but […]
What kinds of marketing challenges have you faced in the past? What kinds are you currently suffering from? If any of these scenarios sound familiar to you, you might be at risk of damaging your brand, your budget and perhaps your ROI. YOUR MARKETING STAFF IS RACKING UP WASTED TIME LOOKING FOR FILES. How quickly can […]
Recently I was at a business event and heard a stress filled story from a man who runs his own small business. He was talking about the struggles he’s faced getting marketing collateral together on short notice. Every aspect of a small business is under immense pressure. As a small business, every aspect of it […]
We’ve all been there. You overestimated how much marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up some of your loss. Eventually, you allow your team to use […]