Getting prospective clients attention, showing appreciation for employees, and increasing brand awareness are all use cases for custom promotional products. Do you know what to get in each situation, and better yet, what messages your promo products are telling? Get the answers to these questions along with tips,  industry knowledge, and success stories.

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Best Practices for Marketing Asset Management

Your marketing assets are among the most vital resources for your company. They are what tells your story and helps you develop a trusted relationship with your current and future customers. It’s critical to have a solid marketing resource management process in place to understand what you have, who wants it, and how you will get it to them. Below…

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How to Take Control of Your Marketing & Message

Ever play telephone as a kid? It was a game lots of children played on the bus, at school lunch or while waiting in lines. The concept is simple, all you have to do is relay a message from one person to another. One person thinks of a message and tells it to the person on their left, that person…

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How to Test the Effectiveness of Marketing Materials

Marketing materials are what drive consumers to your business, but are they doing their job? Without knowing the effectiveness of your marketing materials there is no way of knowing if they are worth the resources to produce. Knowing if they work as a whole is one thing but know what works in particular is another. What do I mean by…

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Best Practices for Sales Collateral in Client Meetings

It’s safe to say that almost all sales reps like to have some sort of sales collateral to bring to a prospect appointment. There is benefit in having an item that sits on a person’s desk or in their home with your brand labeled on that item…..after all, to some that may mean that your brand will stay top of…

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What Are Your Custom Marketing Materials Really Costing You?

For businesses looking to cut down on costs, one of the most logical areas to optimize is your marketing collateral. It is very common for the process of preparing, filing, updating and storing marketing assets to become outdated and under managed. Most of the process may be costing you more than it needs to. Let me ask you, do you…

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What Could You Be Doing Instead Of Managing Your Marketing Assets?

The short answer is everything else that’s part of your job. Have you ever accounted for how much time managing your marketing assets takes you? We don’t just mean checking inventory to make sure the collateral you need is ready for the industry conference at the end of the month. We mean every part of managing your assets, from idea…

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When You’ve Got To Cut Marketing Costs—Now

It’s that time of year. Time to review the budget and get next year’s stamped and approved. Perhaps you’re working with what scraps of the budget you have left for this fiscal year or the new budget isn’t as large as you hoped it would be. Whatever the reason, you need to cut costs—now! We’ve put together three tips to…

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Custom Promotional Products: Eye-Popping Signage

Advertising dollars are getting slimmer and slimmer and the number of different ways to advertise are ever increasing. Attention getting signage remains one of the most eye catching methods to grab attention.       Yard Signs – I love seeing yard signs, it’s a fun way to remind people of upcoming activities and advertise events. They’re affordable, easy and…

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