The Ultimate Swag Bag for: 5K / 10K / Half-Marathon / Marathon

As the once bare trees start to blossom, the sun comes out of winter hibernation, and people everywhere feel an overdue longing to be outdoors, now is the perfect time to host a 5K / 10K / Half-Marathon / Marathon! Considering some creative integrated marketing for your upcoming outdoors event? Create the ultimate swag bag and provide participants with wearable…

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Embroidered Promo Items: A Tool for Marketing Success

  An often-overlooked form of promotional product marketing, and an overlooked promotional item, is embroidery or embroidered items. The main purpose of embroidered items is to increase brand awareness through effective and affordable promotional marketing methods.    The good news? You can embroider pretty much anything! Whatever works for your business and your brand image can be used as a…

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Non-Verbal Communication: Why Your Branding Material Colors Matter

  Color is all around us, brightening our world and influencing our choices- often without us knowing. It is a form of non-verbal communication in our society. It can awaken thoughts of memories, stimulate the senses and represent abstract ideas. With branding materials color tells the consumer a story of who the company is and what they are about. It…

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How To Use Branded Swag At Trade Shows To Capture Qualified Leads

Trade shows can seem like an arena of competitors all battling for the most contacts and sales. Instead of entering the battle armed with swords and shields, exhibitors show up with eye-catching, unique displays, worthy giveaways, and a team of matching booth attendants. In an arena with close to a hundred competitors, it’s often difficult to stay afloat in the…

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Brand Asset Management: One Of Today’s Biggest Marketing Challenges

In our last blog post, we looked at marketing asset management- that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers essentially to your overall strategy…

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Exploiting The Who, What, When, And Where Of Your Marketing Assets

Who has access to your company’s crown jewels? Version control and access management of your marketing assets can easily become unmanageable if not monitored carefully. Marketing materials are often created and handled by numerous individuals, sometimes in different locations or on different work schedules and it can be difficult to keep track of who has what. Collateral can be spread across…

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Branding Vs. Marketing: How to Manage Material Assets

This question is similar to: Which came first, the chicken or the egg? It can be difficult to decipher where branding ends and marketing begins or perhaps is it where marketing ends and branding begins? The confusion resides in the fact that these two concepts coincide with one another. Both can exist on their own, but they thrive best when working…

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Do Any Of These Sound Familiar?

What kinds of marketing challenges have you faced in the past? What kinds are you currently suffering from? If any of these scenarios sound familiar to you, you might be at risk of damaging your brand, your budget and perhaps your ROI. YOUR MARKETING STAFF IS RACKING UP WASTED TIME LOOKING FOR FILES. How quickly can your marketing team find the…

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Why You Should Avoid Using Office Supply Stores as Fulfillment Vendors

Recently I was at a business event and heard a stress filled story from a man who runs his own small business. He was talking about the struggles he’s faced getting marketing collateral together on short notice. Every aspect of a small business is under immense pressure. As a small business, every aspect of it is under a lot of…

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