Getting prospective clients attention, showing appreciation for employees, and increasing brand awareness are all use cases for custom promotional products. Do you know what to get in each situation, and better yet, what messages your promo products are telling? Get the answers to these questions along with tips,  industry knowledge, and success stories.

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Mastering Trade Show Marketing: A Strategic Guide

Trade shows are pivotal for networking, showcasing new products, and building brand awareness. Here’s a comprehensive guide to crafting a successful trade show marketing strategy that captures attention and maximizes ROI. Pre-Event Planning Far before the event is underway you should be devising a plan that sets clear objectives, identifies proper venues, and looks at how you will promote yourself…

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How To Use Promotional Products Effectively as an Insurance Agent

In the competitive industry of insurance, establishing strong connections with clients and potential leads is paramount. For insurance agents, this means going beyond the traditional business model and venturing into innovative marketing strategies. One effective way to leave a lasting impression is through the use of promotional products. Promotional items act as extensions of your agency that can enhance brand…

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Best Virtual Event Swag & Giveaway Ideas

The swag bag is arguably one of the best benefits for trade show attendees, meetings, or professional events.  We all have experienced swag bags filled with some not-so-memorable or coveted items and those containing brand-named items such as Yeti, Coach, and Apple. But how do you make a statement when your event is virtual? Easy. Meet the virtual swag bag!…

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2024 Promotional Product Trends: Must Have Marketing Materials

Promotional products and marketing materials shift based on social and professional trends.  Work from home is still a significant focus for products and personalized, eco-friendly, and sustainable options. What are the Top Promotional Product Trends for 2024? The 2024 business environment promises to be competitive, and distinguishing your company by making a lasting impression does not have to be expensive…

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Corporate Branded Gift Baskets

3 Ways to Use Corporate Branded Gift Baskets This Holiday Season Corporate-branded gift baskets have emerged as a versatile and impactful tool among banks and credit unions in the financial industry. These baskets, branded with a company’s logo and filled with thoughtfully curated items, serve multiple purposes. They’re not just gifts; they’re a statement of appreciation, a tool for branding,…

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Raising Nonprofits Donations by Offering Branded Gifts

Exploring nonprofits mission to raise money and how offering tiered donations with special branded gifts depending on the donation size is a great way to encourage donations while increasing brand awareness. The Donation Challenge Nonprofits Face: All nonprofit organizations routinely face the challenge of consistently retaining donations from benefactors and gaining new supporters. Retention and acquisition. These terms are not…

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5K Swag Ideas: The Ultimate Swag Bag for Running Events

As the once bare trees start to blossom, the sun comes out of winter hibernation, and people everywhere feel an overdue longing to be outdoors, now is the perfect time to host a 5K / 10K / Half-Marathon / Marathon! Considering some creative integrated marketing for your upcoming outdoors event? Create the ultimate swag bag and provide participants with wearable…

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Embroidered Promo Items: A Tool for Marketing Success

  An often-overlooked form of promotional product marketing, and an overlooked promotional item, is embroidery or embroidered items. The main purpose of embroidered items is to increase brand awareness through effective and affordable promotional marketing methods.    The good news? You can embroider pretty much anything! Whatever works for your business and your brand image can be used as a…

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Non-Verbal Communication: Why Your Branding Material Colors Matter

  Color is all around us, brightening our world and influencing our choices – often without us knowing. It is a form of non-verbal communication in our society. It can awaken thoughts of memories, stimulate the senses and represent abstract ideas. With branding materials color tells the consumer a story of who the company is and what they are about….

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How to Use Branded Swag for Collecting Leads at Trade Shows

Collecting leads at a trade show can feel like an arena of competitors all battling for the most contacts and sales. Instead of entering the battle armed with swords and shields, exhibitors show up with eye-catching signage, unique displays, the best giveaway items, and a team of matching booth attendants. In an arena with close to a hundred competitors, it’s…

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Brand Asset Solutions: One Of Today’s Biggest Marketing Challenges

In our last blog post, we looked at marketing asset management– that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers essentially to your overall strategy…

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Establishing a Marketing Asset Management System: Who, What, & When

Who has access to your company’s marketing assets? Version control and access management can easily become unmanageable without a marketing asset management system in place that establishes roles. Marketing materials are often created and handled by numerous individuals, sometimes in different locations or on different work schedules and it can be difficult to keep track of who has what. Collateral…

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