Getting prospective clients attention, showing appreciation for employees, and increasing brand awareness are all use cases for custom promotional products. Do you know what to get in each situation, and better yet, what messages your promo products are telling? Get the answers to these questions along with tips, industry knowledge, and success stories.
Start with:
3 Ways to Use Corporate Branded Gift Baskets This Holiday Season Corporate-branded gift baskets have emerged as a versatile and impactful tool among banks and credit unions in the financial industry. These baskets, branded with a company’s logo and filled with thoughtfully curated items, serve multiple purposes. They’re not just gifts; they’re a statement of appreciation, a tool for branding,…
Exploring nonprofits mission to raise money and how offering tiered donations with special branded gifts depending on the donation size is a great way to encourage donations while increasing brand awareness. The Donation Challenge Nonprofits Face: All nonprofit organizations routinely face the challenge of consistently retaining donations from benefactors and gaining new supporters. Retention and acquisition. These terms are not…
Promotional products and marketing materials shift based on social and professional trends. Work from home is still a significant focus for products and personalized, eco-friendly, and sustainable options. What are the Top Promotional Product Trends for 2024? The 2024 business environment promises to be competitive, and distinguishing your company by making a lasting impression does not have to be expensive…
As the once bare trees start to blossom, the sun comes out of winter hibernation, and people everywhere feel an overdue longing to be outdoors, now is the perfect time to host a 5K / 10K / Half-Marathon / Marathon! Considering some creative integrated marketing for your upcoming outdoors event? Create the ultimate swag bag and provide participants with wearable…
An often-overlooked form of promotional product marketing, and an overlooked promotional item, is embroidery or embroidered items. The main purpose of embroidered items is to increase brand awareness through effective and affordable promotional marketing methods. The good news? You can embroider pretty much anything! Whatever works for your business and your brand image can be used as a…
Color is all around us, brightening our world and influencing our choices – often without us knowing. It is a form of non-verbal communication in our society. It can awaken thoughts of memories, stimulate the senses and represent abstract ideas. With branding materials color tells the consumer a story of who the company is and what they are about….
Collecting leads at a trade show can feel like an arena of competitors all battling for the most contacts and sales. Instead of entering the battle armed with swords and shields, exhibitors show up with eye-catching signage, unique displays, the best giveaway items, and a team of matching booth attendants. In an arena with close to a hundred competitors, it’s…
In our last blog post, we looked at marketing asset management- that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers essentially to your overall strategy…
Who has access to your company’s marketing assets? Version control and access management can easily become unmanageable without a marketing asset management system in place that establishes roles. Marketing materials are often created and handled by numerous individuals, sometimes in different locations or on different work schedules and it can be difficult to keep track of who has what. Collateral…
This question is similar to: Which came first, the chicken or the egg? It can be difficult to decipher where branding ends and marketing begins or perhaps is it where marketing ends and branding begins? The confusion resides in the fact that these two concepts coincide with one another. Both can exist on their own, but they thrive best when working…
What kinds of marketing challenges have you faced in the past? What kinds are you currently suffering from? Changes are you have come up against common marketing problems that without resolve are costing you money and time. Do any of these sound familiar? Your Marketing Staff Is Racking Up Wasted Time Looking for Files How quickly can your marketing team…
We’ve all been there. You overestimated how much promotional marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up for some of your loss. Eventually, you allow your team to use this material that…