Getting prospective clients attention, showing appreciation for employees, and increasing brand awareness are all use cases for custom promotional products. Do you know what to get in each situation, and better yet, what messages your promo products are telling? Get the answers to these questions along with tips,  industry knowledge, and success stories.

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7 Trends For 2023 : Promotional Products & Marketing Materials

As we leave 2022 behind and enter 2023, we welcome new trends for promotional products and marketing materials. Although the start of a new year brings to mind the start of a new chapter, we still carry with us our experiences from the past year and a crave for improvement. Emerging Trends For Promotional Products It’s been a few years…

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The Ultimate Swag Bag for: 5K / 10K / Half-Marathon / Marathon

As the once bare trees start to blossom, the sun comes out of winter hibernation, and people everywhere feel an overdue longing to be outdoors, now is the perfect time to host a 5K / 10K / Half-Marathon / Marathon! Considering some creative integrated marketing for your upcoming outdoors event? Create the ultimate swag bag and provide participants with wearable…

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Embroidered Promo Items: A Tool for Marketing Success

  An often-overlooked form of promotional product marketing, and an overlooked promotional item, is embroidery or embroidered items. The main purpose of embroidered items is to increase brand awareness through effective and affordable promotional marketing methods.    The good news? You can embroider pretty much anything! Whatever works for your business and your brand image can be used as a…

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Non-Verbal Communication: Why Your Branding Material Colors Matter

  Color is all around us, brightening our world and influencing our choices- often without us knowing. It is a form of non-verbal communication in our society. It can awaken thoughts of memories, stimulate the senses and represent abstract ideas. With branding materials color tells the consumer a story of who the company is and what they are about. It…

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How to Use Branded Swag for Collecting Leads at Trade Shows

Collecting leads at a trade show can feel like an arena of competitors all battling for the most contacts and sales. Instead of entering the battle armed with swords and shields, exhibitors show up with eye-catching signage, unique displays, the best giveaway items, and a team of matching booth attendants. In an arena with close to a hundred competitors, it’s…

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Brand Asset Management: One Of Today’s Biggest Marketing Challenges

In our last blog post, we looked at marketing asset management- that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers essentially to your overall strategy…

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Establishing a Marketing Asset Management System: Who, What, & When

Who has access to your company’s marketing assets? Version control and access management can easily become unmanageable without a marketing asset management system in place that establishes roles. Marketing materials are often created and handled by numerous individuals, sometimes in different locations or on different work schedules and it can be difficult to keep track of who has what. Collateral…

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Branding Vs. Marketing: How to Manage Material Assets

This question is similar to: Which came first, the chicken or the egg? It can be difficult to decipher where branding ends and marketing begins or perhaps is it where marketing ends and branding begins? The confusion resides in the fact that these two concepts coincide with one another. Both can exist on their own, but they thrive best when working…

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Common Marketing Problems To Fix in 2023

What kinds of marketing challenges have you faced in the past? What kinds are you currently suffering from? Changes are you have come up against common marketing problems that without resolve are costing you money and time. Do any of these sound familiar? Your Marketing Staff Is Racking Up Wasted Time Looking for Files  How quickly can your marketing team…

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Why You Should Avoid Using Office Supply Stores as Fulfillment Vendors

Recently I was at a business event and heard a stress filled story from a man who runs his own small business. He was talking about the struggles he’s faced getting marketing collateral together on short notice. Every aspect of a small business is under immense pressure. As a small business, every aspect of it is under a lot of…

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Why You Should Never Use Outdated Promotional Marketing Materials

We’ve all been there. You overestimated how much promotional marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up for some of your loss. Eventually, you allow your team to use this material that…

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How Marketing Asset Management Improves Distributed Marketing

In a distributed marketing business model, your marketing messages are conceived at a corporate level and brought to life by the field sales and distribution channels. Most often templates are created by corporate and franchises or local distributors fill in the blanks according to which approved marketing message align with their region. What can happen; however, is inconsistent marketing. Even…

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