Large-Format Printing Tips

Tips and tricks

Large-Format Printing Tips

August 30, 2018

Large-format (also known as Wide-format) printers have the capability to print on various substrates including coroplast, vinyl, foamcore, PVC (and many more!) with a width between 17″ and 100″. Printers with a print width of over 100″ are generally referred to Super-Wide or Grand format. Using rolled substrates (or non-rigid substrates) as opposed to individual […]

Understanding Crops & Bleeds

May 2, 2018

Understanding Crops & Bleeds: When you prepare a document for printing, a number of marks are needed to help the printer determine where to trim the paper, align separation films when producing proofs, measure film for correct calibration and dot density, and so on. Selecting any page-mark option expands the page boundaries to accommodate printer’s […]

Color: Non-Verbal Communication

January 10, 2018

Color is a form of non-verbal communication. It has the ability to awaken thoughts of memories, stimulate the senses and represent abstract ideas. It is important to consider the psychology of color in design. Is it simply a coincidence that Microsoft, LinkedIn, Twitter, and Facebook all use blue as the dominant color in their logo? […]

Exploiting The Who, What, When, And Where Of Your Marketing Assets

June 25, 2017

Who has access to your company’s crown jewels? Version control and access management of your marketing assets can easily become unmanageable if not monitored carefully. Marketing materials are often created and handled by numerous individuals, sometimes in different locations or on different work schedules and it can be difficult to keep track of who has what. […]

Are You Using Obsolete Marketing Materials Because You Printed Too Much?

May 1, 2017

We’ve all been there. You overestimated how much marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up some of your loss. Eventually, you allow your team to use […]

Improving Marketing Asset Management: Implementing Best Practices For Your Organization

February 19, 2017

Your marketing assets are among the most vital resources for your company. They are what tells your story and helps you develop a trusted relationship with your current and future customers. It’s critical to have a solid marketing resource management process in place to understand what you have, who wants it, and how you will […]

Strengthen Your Marketing Supply Chain

December 1, 2016

You’ve undoubtedly heard of the food chain, but have you heard of the marketing supply chain? There a many natural food chains in existence on earth at one time and in each, one can follow the food supply of an ecosystem. Upset a stage in the system and the subsequent tiers reap the consequences. The […]

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