Large-Format Printing Tips

Large-format (also known as Wide-format) printers have the capability to print on various substrates including coroplast, vinyl, foamcore, PVC (and many more!) with a width between 17″ and 100″. Printers with a print width of over 100″ are generally referred to Super-Wide or Grand format. Using rolled substrates (or non-rigid substrates) as opposed to individual sheets, wide format provides the…

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Understanding Crops & Bleeds

Understanding Crops & Bleeds: When you prepare a document for printing, a number of marks are needed to help the printer determine where to trim the paper, align separation films when producing proofs, measure film for correct calibration and dot density, and so on. Selecting any page-mark option expands the page boundaries to accommodate printer’s marks, bleed (the parts of text or…

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Color: Non-Verbal Communication

Color is a form of non-verbal communication. It has the ability to awaken thoughts of memories, stimulate the senses and represent abstract ideas. It is important to consider the psychology of color in design. Is it simply a coincidence that Microsoft, LinkedIn, Twitter, and Facebook all use blue as the dominant color in their logo? Probably not. Blue is strongly…

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Exploiting The Who, What, When, And Where Of Your Marketing Assets

Who has access to your company’s crown jewels? Version control and access management of your marketing assets can easily become unmanageable if not monitored carefully. Marketing materials are often created and handled by numerous individuals, sometimes in different locations or on different work schedules and it can be difficult to keep track of who has what. Collateral can be spread across…

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Are You Using Obsolete Marketing Materials Because You Printed Too Much?

We’ve all been there. You overestimated how much marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up some of your loss. Eventually, you allow your team to use this material that has now…

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