The Business Case For Marketing Asset Management

Corporate Solutions

The Business Case For Marketing Asset Management

November 25, 2016

Does your marketing plan incorporate marketing asset management? If not, you could be hurting your brand, your budget, and your potential future revenue. First, what do we mean by marketing asset management? Essentially, it’s the processes, procedures, and practices a company has in place to manage its assets, including documents, files, images, videos, e-mails and […]

What Are Your Marketing Materials Really Costing You?

October 30, 2016

For businesses looking to cut down on costs, one of the most logical areas to optimize is your marketing collateral. It is very common for the process of preparing, filing, updating and storing marketing assets to become outdated and under managed. Most of the process may be costing you more than it needs to. Let […]

Cisco’s Top 5 Business Imperatives for 2016— Something for HR

February 11, 2016

Author – Walt Pazderski In the past I have expanded on ideas advanced by Cisco’s own Tom Filep (a very accomplished professional) who wrote about Five Strategic Insurance Business Imperatives for 2016. If you look at this Top 5 Imperatives list, you will quickly see it is NOT just for the insurance business.  This list […]

Custom Promotional Products – From Sourcing to Fulfillment to Shipping

December 10, 2013

Not to brag, but…Our team excels at custom projects. We recently handled a special project for a Fortune 500 client to create a series of gifts for an executive leadership training series. This involved sourcing a stylish custom box that featured a debossed logo, as well as custom foam inserts that would not only protect […]

Velocity Print Solutions to Centralize Manufacturing

December 3, 2013

Albany, NY Velocity Print Solutions, a Northeast Regional provider of print related communication services, headquartered in Scotia, NY has announced plans to centralize their production facilities. Velocity will be moving its smaller lithographic printing operation located in Middlebury, CT to their larger Albany, NY (Scotia) production facility. Velocity will be retaining a sales office in […]

Custom flash drives – A Success Story About Branding

September 27, 2013

Here is a short story of how we helped one of our customers prepare for a Symposium in Las Vegas. Kevin, our Central NY Account Executive, was contacted by the ESD Association (Electrostatic Discharge Association), headquartered in Rome, NY, to assist them in sourcing products for their upcoming symposium which was being held in Las […]

Eye-popping Signage

August 26, 2013

Advertising dollars are getting slimmer and slimmer and the number of different ways to advertise are ever increasing. Attention getting signage remains one of the most eye catching methods to grab attention.       Yard Signs – I love seeing yard signs, it’s a fun way to remind people of upcoming activities and advertise […]

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