Category: Print

The financial industry contains many opportunities for businesses to enhance their brand awareness, increase customer satisfaction, improve brand recognition and enhance customer experiences through the use of selectively curated promotional products. Because of the highly competitive nature of the financial industry, the most significant hurdle institutions face is client retention. There are so many options available for clients to select…

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With boxes filled and social media cluttered, use all the tools available. Business direct mail campaigns can target specific customers and verticals as well as be used with other media as a cross-media campaign.

Large-format (also known as Wide-format) printers have the capability to print on various substrates including coroplast, vinyl, foamcore, PVC (and many more!) with a width between 17″ and 100″. Printers with a print width of over 100″ are generally referred to Super-Wide or Grand format. Using rolled substrates (or non-rigid substrates) as opposed to individual sheets, wide format provides the…

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Understanding Crops & Bleeds: When you prepare a document for printing, a number of marks are needed to help the printer determine where to trim the paper, align separation films when producing proofs, measure film for correct calibration and dot density, and so on. Selecting any page-mark option expands the page boundaries to accommodate printer’s marks, bleed (the parts of text or…

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Trade shows are more than a place of like-minded individuals. It is a place to explore, network, learn, and to be inspired. Though you may meet people at conventions who stimulate your mind and creativity with conversation, if they have not marketed themselves in a way for you to remember them, they are as good as a blur in your…

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For the 34th consecutive year, the staff at Printing Impressions has compiled the Printing Impressions 400 list of the largest printing companies in the United States and Canada as ranked by annual sales. Once more, Velocity Print, a leader in print, promotional products, and fulfillment of marketing asset essentials, would like to recognize and thank the staff of Printing Impressions…

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In our last blog post, we looked at marketing asset management- that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers essentially to your overall strategy…

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This question is similar to: Which came first, the chicken or the egg? It can be difficult to decipher where branding ends and marketing begins or perhaps is it where marketing ends and branding begins? The confusion resides in the fact that these two concepts coincide with one another. Both can exist on their own, but they thrive best when working…

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Whether you manage a large enterprise, or a small mom-and-pop style business, you perform some type of sales and marketing. In a smaller entity, the same team (or individual) might handle both; larger organizations will often have separate teams.  Sales and marketing are closely related, yet have distinct differences. Marketing encompasses all the activities related to identifying target customers, and…

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