Reaching your prospects and clients by mail is important and having a smooth running print and mail solution is crucial to bolster your efforts. As a top print solution company, Velocity has a wealth of tips and industry knowledge that will get your company jump started on their next marketing materials campaign.

Whether you’re in the financial industry, operating a non profit, or involved with another marketing dependent industry (i.e. any industry!), there’s something to be learned.

Increasing Response Rates Using Direct Mail for Mortgage Brokers

Direct mail remains a cornerstone in the marketing strategies of mortgage brokers, offering a tactile and personal touch that digital channels often lack. Despite the ubiquity of online marketing, direct mail for mortgage brokers can be particularly effective in reaching target audiences with compelling, actionable content. Here’s an expanded look at how mortgage brokers can enhance their direct mail campaigns…

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6 Types of Variable Data Printing & The Benefits of Each

Variable data printing allows businesses to provide personalized communication to target audiences. This approach which swaps out key segments of a template file, is very effective at improving read rates, and ultimately outreach. Before we look at all the ways to use variable data printing, let’s look at what it is and the benefits of choosing this process. What is…

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Direct Mail Marketing for Financial Advisors: Top Tips In 2024

Direct mail marketing for financial advisors is frequently underestimated. The ability to provide personalized engagement with potential clients in a targeted and cost-effective manner makes it one of the most effective marketing methods. With best-in-class open rates, direct mail does not only belong in the digital era, but adopting it is a must for every business. Unique Issues Financial Advisors…

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Marketing Strategies for 2024: Enhancing Visibility and Efficiency

The beginning of a new year is a pivotal time for businesses and organizations to strategize for continuous success. With 2024 on the horizon, the key to a year-round presence in the market is efficient planning and execution of marketing strategies. Velocity Print Solutions offers a comprehensive suite of services, including its innovative marketing portal, to streamline your yearly mailings,…

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Green Printing: How to Create More Sustainable Direct Mail Marketing

  No matter how many times the search “Is direct mail still effective?” is typed into a search engine, the results remain the same: a resounding YES! Year after year, we wonder if digital advertising is going to overtake print, and yet, it never does. In the case of direct mail, “74% of marketers agree that direct mail delivers the…

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Offset Printing Vs Digital Printing

So you’ve contacted your printer, chosen your material, sent the final design and they ask you, “How do you want us to print this? Do you want us to use offset or digital printing?” Invariably the first question on your mind is: What’s the difference? Well, let’s find out, shall we? What’s Offset Printing If you can imagine the spinning…

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Financial Institution Promo Items

The financial industry contains many opportunities for businesses to enhance their brand awareness, increase customer satisfaction, improve brand recognition and enhance customer experiences through the use of selectively curated financial promotional products. Client Retention: An Obstacle to Promotional Products Overcome Because of the highly competitive nature of the financial industry, the most significant hurdle institutions face is client retention. There…

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Creating A Process for Reviewing & Approving Marketing Materials

Do you have a Simple Process for Reviewing and Approving Marketing Materials? How many of you have experienced this before: You are given a request from your sales team to create a marketing brochure for a particular client meeting that is in less than 1 week. The creative process begins and along with it comes many questions about size, spacing,…

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The Difference Between Branding Vs. Marketing

This question is similar to: Which came first, the chicken or the egg? It can be difficult to decipher where branding ends and marketing begins or perhaps is it where marketing ends and branding begins? The confusion resides in the fact that these two concepts coincide with one another. Both can exist on their own, but they thrive best when working…

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Why You Should Never Use Old Marketing Materials

We’ve all been there. You overestimated how much promotional marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up for some of your loss. Eventually, you allow your team to use this material that…

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9 Best Practices for Marketing Asset Management: Improve Productivity

Your marketing assets are among the most vital resources for your company. They are what tells your story and helps you develop a trusted relationship with your current and future customers. It’s critical to have a solid marketing asset management system in place to understand what you have, who wants it, and how you will get it to them. Below…

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Sales Collateral Best Practices in Client Meetings

It’s safe to say that almost all sales reps like to have some sort of sales collateral to bring to a prospect appointment. There is benefit in having an item that sits on a person’s desk or in their home with your brand labeled on that item…..after all, to some that may mean that your brand will stay top of…

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