Reaching your prospects and clients by mail is important and having a smooth running print and mail solution is crucial to bolster your efforts. As a top print solution company, Velocity has a wealth of tips and industry knowledge that will get your company jump started on their next marketing materials campaign.

Whether you’re in the financial industry, operating a non profit, or involved with another marketing dependent industry (i.e. any industry!), there’s something to be learned.

Promotional Products for the Financial Industry

The financial industry contains many opportunities for businesses to enhance their brand awareness, increase customer satisfaction, improve brand recognition and enhance customer experiences through the use of selectively curated financial promotional products. Client Retention: An Obstacle to Promotional Products Overcome Because of the highly competitive nature of the financial industry, the most significant hurdle institutions face is client retention. There…

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Large-Format Printing Tips

Large-format (also known as Wide-format) printers have the capability to print on various substrates including coroplast, vinyl, foamcore, PVC (and many more!) with a width between 17″ and 100″. Printers with a print width of over 100″ are generally referred to Super-Wide or Grand format. Using rolled substrates (or non-rigid substrates) as opposed to individual sheets, wide format provides the…

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Creating A Process for Reviewing & Approving Marketing Materials

Do you have a Simple Process for Reviewing and Approving Marketing Materials? How many of you have experienced this before: You are given a request from your sales team to create a marketing brochure for a particular client meeting that is in less than 1 week. The creative process begins and along with it comes many questions about size, spacing,…

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Branding Vs. Marketing: How to Manage Material Assets

This question is similar to: Which came first, the chicken or the egg? It can be difficult to decipher where branding ends and marketing begins or perhaps is it where marketing ends and branding begins? The confusion resides in the fact that these two concepts coincide with one another. Both can exist on their own, but they thrive best when working…

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Why You Should Never Use Outdated Promotional Marketing Materials

We’ve all been there. You overestimated how much promotional marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up for some of your loss. Eventually, you allow your team to use this material that…

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Streamlining Communication Between Sales & Marketing

Whether you manage a large enterprise, or a small mom-and-pop style business, you perform some type of sales and marketing. In a smaller entity, the same team (or individual) might handle both; larger organizations will often have separate teams.  Sales and marketing are closely related, yet have distinct differences. Marketing encompasses all the activities related to identifying target customers, and…

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Best Practices for Marketing Asset Management

Your marketing assets are among the most vital resources for your company. They are what tells your story and helps you develop a trusted relationship with your current and future customers. It’s critical to have a solid marketing resource management process in place to understand what you have, who wants it, and how you will get it to them. Below…

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Tips to Help Your Marketing Material Team of Creatives & Designers

Edit, reshape, adapt, resize, confirm, dispatch. This may be the repeated stream of work in-house designers are confronting day in and day out. The work needs to be done, but it also could be managed in a way that saves much of the time your designers are already setting aside to complete it. We’ve come up with a few solutions…

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Best Practices for Sales Collateral in Client Meetings

It’s safe to say that almost all sales reps like to have some sort of sales collateral to bring to a prospect appointment. There is benefit in having an item that sits on a person’s desk or in their home with your brand labeled on that item…..after all, to some that may mean that your brand will stay top of…

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What Could You Be Doing Instead Of Managing Your Marketing Assets?

The short answer is everything else that’s part of your job. Have you ever accounted for how much time managing your marketing assets takes you? We don’t just mean checking inventory to make sure the collateral you need is ready for the industry conference at the end of the month. We mean every part of managing your assets, from idea…

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When You’ve Got To Cut Marketing Costs—Now

It’s that time of year. Time to review the budget and get next year’s stamped and approved. Perhaps you’re working with what scraps of the budget you have left for this fiscal year or the new budget isn’t as large as you hoped it would be. Whatever the reason, you need to cut costs—now! We’ve put together three tips to…

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Delivering Custom Luggage Tags & More To a Fortune 500 Company

Not to brag, but…Our team excels at custom projects. We recently handled a special project for a Fortune 500 client to create a series of gifts for an executive leadership training series. This involved sourcing a stylish custom box that featured a debossed logo, as well as custom foam inserts that would not only protect the product, but have an…

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