Large-Format Printing Tips

Tips and tricks

Large-Format Printing Tips

August 30, 2018

Large-format (also known as Wide-format) printers have the capability to print on various substrates including coroplast, vinyl, foamcore, PVC (and many more!) with a width between 17″ and 100″. Printers with a print width of over 100″ are generally referred to Super-Wide or Grand format. Using rolled substrates (or non-rigid substrates) as opposed to individual […]

Do You Have A Simple Process For Reviewing And Approving Marketing Materials?

July 1, 2017

Do you have a Simple Process for Reviewing and Approving Marketing Materials? How many of you have experienced this before: You are given a request from your sales team to create a marketing brochure for a particular client meeting that is in less than 1 week. The creative process begins and along with it comes […]

Branding Vs. Marketing: Do You Know The Difference?

June 1, 2017

This question is similar to: Which came first, the chicken or the egg? It can be difficult to decipher where branding ends and marketing begins or perhaps is it where marketing ends and branding begins? The confusion resides in the fact that these two concepts coincide with one another. Both can exist on their own, but […]

Are You Using Obsolete Marketing Materials Because You Printed Too Much?

May 1, 2017

We’ve all been there. You overestimated how much marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up some of your loss. Eventually, you allow your team to use […]

Improving Collaboration And Streamlined Workflow Between Marketing And Sales

March 2, 2017

Whether you manage a large enterprise, or a small mom-and-pop style business, you perform some type of sales and marketing. In a smaller entity, the same team (or individual) might handle both; larger organizations will often have separate teams.  Sales and marketing are closely related, yet have distinct differences. Marketing encompasses all the activities related […]

Improving Marketing Asset Management: Implementing Best Practices For Your Organization

February 19, 2017

Your marketing assets are among the most vital resources for your company. They are what tells your story and helps you develop a trusted relationship with your current and future customers. It’s critical to have a solid marketing resource management process in place to understand what you have, who wants it, and how you will […]

Using Sales Collateral: Best Practices For Prospect And Client Meetings

November 15, 2016

It’s safe to say that almost all sales reps like to have some sort of sales collateral to bring to a prospect appointment. There is benefit in having an item that sits on a person’s desk or in their home with your brand labeled on that item…..after all, to some that may mean that your […]

What Could You Be Doing Instead Of Managing Your Marketing Assets?

October 1, 2016

The short answer is everything else that’s part of your job. Have you ever accounted for how much time managing your marketing assets takes you? We don’t just mean checking inventory to make sure the collateral you need is ready for the industry conference at the end of the month. We mean every part of […]

When You’ve Got To Cut Marketing Costs—Now

September 25, 2016

It’s that time of year. Time to review the budget and get next year’s stamped and approved. Perhaps you’re working with what scraps of the budget you have left for this fiscal year or the new budget isn’t as large as you hoped it would be. Whatever the reason, you need to cut costs—now! We’ve […]

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