Promotional Products for the Financial Industry

The financial industry contains many opportunities for businesses to enhance their brand awareness, increase customer satisfaction, improve brand recognition and enhance customer experiences through the use of selectively curated promotional products. Because of the highly competitive nature of the financial industry, the most significant hurdle institutions face is client retention. There are so many options available for clients to select…

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Large-Format Printing Tips

Large-format (also known as Wide-format) printers have the capability to print on various substrates including coroplast, vinyl, foamcore, PVC (and many more!) with a width between 17″ and 100″. Printers with a print width of over 100″ are generally referred to Super-Wide or Grand format. Using rolled substrates (or non-rigid substrates) as opposed to individual sheets, wide format provides the…

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Do You Have A Simple Process For Reviewing And Approving Marketing Materials?

Do you have a Simple Process for Reviewing and Approving Marketing Materials? How many of you have experienced this before: You are given a request from your sales team to create a marketing brochure for a particular client meeting that is in less than 1 week. The creative process begins and along with it comes many questions about size, spacing,…

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Branding Vs. Marketing: Do You Know The Difference?

This question is similar to: Which came first, the chicken or the egg? It can be difficult to decipher where branding ends and marketing begins or perhaps is it where marketing ends and branding begins? The confusion resides in the fact that these two concepts coincide with one another. Both can exist on their own, but they thrive best when working…

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Are You Using Obsolete Marketing Materials Because You Printed Too Much?

We’ve all been there. You overestimated how much marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up some of your loss. Eventually, you allow your team to use this material that has now…

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Improving Collaboration And Streamlined Workflow Between Marketing And Sales

Whether you manage a large enterprise, or a small mom-and-pop style business, you perform some type of sales and marketing. In a smaller entity, the same team (or individual) might handle both; larger organizations will often have separate teams.  Sales and marketing are closely related, yet have distinct differences. Marketing encompasses all the activities related to identifying target customers, and…

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Using Sales Collateral: Best Practices For Prospect And Client Meetings

It’s safe to say that almost all sales reps like to have some sort of sales collateral to bring to a prospect appointment. There is benefit in having an item that sits on a person’s desk or in their home with your brand labeled on that item…..after all, to some that may mean that your brand will stay top of…

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