Brand Asset Management: One Of Today’s Biggest Marketing Challenges

In our last blog post, we looked at marketing asset management- that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers essentially to your overall strategy…

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How to Organize Marketing Materials for a Remote Work Environment

We all know the phrase, time is money. So when your workers are using their time looking and tracking down the things they need they are missing out on accomplishing more productive tasks. Help your team work smarter, not harder, by ensuring they aren’t spending time ineffectively. One of the most overlooked areas of a business that if not properly…

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How to Take Control of Your Marketing & Message

Ever play telephone as a kid? It was a game lots of children played on the bus, at school lunch or while waiting in lines. The concept is simple, all you have to do is relay a message from one person to another. One person thinks of a message and tells it to the person on their left, that person…

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Tips to Help Your Marketing Material Team of Creatives & Designers

Edit, reshape, adapt, resize, confirm, dispatch. This may be the repeated stream of work in-house designers are confronting day in and day out. The work needs to be done, but it also could be managed in a way that saves much of the time your designers are already setting aside to complete it. We’ve come up with a few solutions…

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Cisco’s Top 5 Business Imperatives for 2016— Something for HR

Author – Walt Pazderski In the past I have expanded on ideas advanced by Cisco’s own Tom Filep (a very accomplished professional) who wrote about Five Strategic Insurance Business Imperatives for 2016. If you look at this Top 5 Imperatives list, you will quickly see it is NOT just for the insurance business.  This list applies to ALL businesses with…

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Velocity Inventory Management and Online Storefronts

There are many names associated with online solutions or storefronts. In a previous report, I covered reporting, and in many ways, those reports and inventory go hand-in-hand. One significant thing is maintaining the correct inventory levels to purchase at the optimum quantity, but also minimize carrying outdated inventory. If the goal is to turn inventory every quarter, then the storefront…

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Online Storefronts: Start Selling Custom Promo Products

There are many names associated with online corporate solutions or storefronts.  The ability to create custom branded items whether it is print, promotional items or other products provides impactful marketing materials to your clients. The control over the level of customization is provided by the client and of course your brand is always protected. The user can then choose a variety…

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Discover Data with Online Storefront Reports

There are many names associated with online solutions or storefronts. At Velocity we call our platform Corporate Solutions because it covers so much more than a simple order site. I will publish a series of posts to cover some of the options that should be considered for any storefront to get the ultimate control. A storefront or online order site…

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Manage Promotional Products with An Online Storefront

There are many names associated with online solutions or storefronts.  Allowing products to be ordered is only a small piece of the puzzle, controlling the entire process and gathering intelligence that can be used for better control over your marketing assets is powerful and can lead to major savings both in purchasing as well as time. The products are easy,…

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