Stay ahead of the curve with marketing industry knowledge that covers, trade shows, branded merchandise, custom promotional productsdistribution and fulfillment, social media, online storefronts and more!

If you work in non-profit, financial services, higher education, or a credit union, you will want to stay tuned as we are always updating our blog with current information.

Start by reading our most popular blogs:

Mastering Trade Show Marketing: A Strategic Guide

Trade shows are pivotal for networking, showcasing new products, and building brand awareness. Here’s a comprehensive guide to crafting a successful trade show marketing strategy that captures attention and maximizes ROI. Pre-Event Planning Far before the event is underway you should be devising a plan that sets clear objectives, identifies proper venues, and looks at how you will promote yourself…

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The Small Business Guide to Direct Mail Marketing

Direct mail marketing can be a powerful tool for small businesses looking to reach their target audience in a tangible, personal way. In the digital age we live and work in, direct mail can stand out and create meaningful connections with customers, creating well-thought-out and targeted campaigns that can be more effective and engaging to today’s consumers. According to the…

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Marketing Strategies to Attract College Students

In the competitive landscape of higher education, universities and colleges are intensifying their marketing strategies to draw in prospective students. Leveraging school spirit, coupled with the distribution of promotional items and giveaways, can significantly improve and expedite the recruitment journey. Achieving success often involves initiating marketing efforts to students well before they start the application process, sometimes as early as…

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How to Use Chocolate as a Promotional Tool: A Sweet Strategy

Differentiation is key to business success, ensuring that your brand stands out and your customers seek a relationship with you over other competitors. Leveraging unique marketing strategies to captivate your audience is critical in creating this gap in customer perception between you and the competition. Among the myriad of promotional tactics, the use of chocolate stands out as an ingeniously…

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Environmental Branding: Transforming Spaces into Brand Experiences

In the quest for deeper audience engagement, organizations across various sectors are turning to environmental branding as a strategic solution. This approach goes beyond traditional marketing, transforming physical spaces into immersive, brand-centric experiences. Let’s explore the essence of environmental branding and its burgeoning significance in colleges and credit unions. Understanding Environmental Branding Environmental branding refers to the practice of designing…

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Must Have Nonprofit Marketing Materials for 2024

Nonprofit marketing materials are an essential part of fundraising efforts and community awareness. Branded materials visible throughout the community can promote your mission and goals and drive donors to engage with your nonprofit. In 2024, nonprofits will find unique marketing materials to highlight their messaging and identify their brand online and in their community. What is Nonprofit Marketing? Nonprofit marketing…

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The Best Trade Show Giveaway Ideas in 2024

  As we wade further into 2024, trade shows are gaining momentum, presenting opportunities for brands to shine. Considering what promotional items would drive the most significant impact at your booth this season, let's first identify what categories are trending. As the landscape of promotional products is ever-evolving, trends in 2024 are shifting toward sustainability, technology, and personal wellness. Sustainability…

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Marketing Strategies for 2024: Enhancing Visibility and Efficiency

The beginning of a new year is a pivotal time for businesses and organizations to strategize for continuous success. With 2024 on the horizon, the key to a year-round presence in the market is efficient planning and execution of marketing strategies. Velocity Print Solutions offers a comprehensive suite of services, including its innovative marketing portal, to streamline your yearly mailings,…

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2024 Promotional Product Trends: Must Have Marketing Materials

Promotional products and marketing materials shift based on social and professional trends.  Work from home is still a significant focus for products and personalized, eco-friendly, and sustainable options. What are the Top Promotional Product Trends for 2024? The 2024 business environment promises to be competitive, and distinguishing your company by making a lasting impression does not have to be expensive…

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Tools for Nonprofit Marketing Success

Nonprofit organizations play a vital role in shaping a better world, and their success is often fueled by effective marketing strategies. The realm of nonprofit marketing has expanded, offering a plethora of tools and solutions to enhance outreach, engagement, and fundraising efforts. Today, we explore five indispensable marketing tools that can boost nonprofit success: digital print services, print-on-demand, trade shows,…

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Raising Nonprofits Donations by Offering Branded Gifts

Exploring nonprofits mission to raise money and how offering tiered donations with special branded gifts depending on the donation size is a great way to encourage donations while increasing brand awareness. The Donation Challenge Nonprofits Face: All nonprofit organizations routinely face the challenge of consistently retaining donations from benefactors and gaining new supporters. Retention and acquisition. These terms are not…

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Summer Promotional Item Trends: Best Giveaway Ideas

New promotional items are attracting popularity as we move from spring to summer. We’ve got you covered on the latest trending summer promotional items brands are picking up this year and customers are on the lookout for! Plus we dive into categories of items trending this summer! Promotional Sunglasses: Always a staple for outdoor summer fun! Sunglasses come in various…

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