Print advertising has been the topic of conversation among doubters who claim that the industry is headed towards dissolution and consumers no longer will be open to or influenced by print advertising. Many of these stories stem from uncertainty in a high-stakes game. With the advent and mass adaptation of digital mediums, business owners and industry experts are uncertain…
College swag. Before we dive into the reasons why college swag is the best investment of your advertising budget, we have a question for you: Do you still own any of your alma mater’s swag? A sweatshirt, tee-shirt or lanyard, perhaps? A pen even or a notepad? A coffee mug? We’re willing to bet that you likely do, and the…
Covid-19 won’t restrict travel indefinitely. We have already experienced a lightening of travel restrictions from many countries, and businesses are preparing to adjust their travel protocols for the new normal. Business trips will look slightly different in the next few years, and employees should be supported and educated on these changes. If you are a company that relies on business…
The world is re-opening! Consumers everywhere are making plans, booking flights, packing bags and setting off to go anywhere! As long as they get to leave their home and town they’ve been shackled to for the past year. Many publications have predicted we will replicate a year similar to the 1920’s terming it a second “Roaring twenties.” With the…
As Covid guidelines and restrictions begin to relax, opportunities to gather collectively are becoming more feasible. Businesses that typically hold events are now able to start planning and organizing them! We will start to see more opportunities to attend trade shows, conferences, seminars and other events. If your business is planning on holding an event soon, there are some elements…
Social media and SEO are both marketing concepts that we have written a lot about on our blog because they offer opportunities for growth and financial gain to any business. However, we have yet to discuss how they work together. Although social media and SEO do not always directly influence one another, they indirectly work together to bolster the other….
Social media is an exceptionally powerful tool for all forms and types of business. It is a digital hub that consumers visit multiple times per day to browse, shop and unwind, making it the perfect place to connect with and sell to ideal customers in your niche. Brands that incorporate social media as part of their marketing and sales…
Firstly, what’s a CRM? CRM stands for customer relationship management. A CRM is software that provides you with the means and tools to manage customer relationships from the first point of contact, through to sale and on to post-sale. The CRM software houses all of your customer’s data, from personal information to products purchased. Using a CRM gives your company…
For large and small corporations, marketing material creation, organization, storage, fulfillment, and distribution has grown to involve a multitude of staff from various departments, all requiring strong lines of communication and the coordination of already strained schedules. Marketing materials are a MUST-HAVE for any sized business, so herein lies the double-edged sword of handling marketing fulfillment in-house: forgo marketing fulfillment…