Stay ahead of the curve with marketing industry knowledge that covers, trade shows, branded merchandise, custom promotional productsdistribution and fulfillment, social media, online storefronts and more!

If you work in non-profit, financial services, higher education, or a credit union, you will want to stay tuned as we are always updating our blog with current information.

Start by reading our most popular blogs:

Environmental Branding: Transforming Spaces into Brand Experiences

In the quest for deeper audience engagement, organizations across various sectors are turning to environmental branding as a strategic solution. This approach goes beyond traditional marketing, transforming physical spaces into immersive, brand-centric experiences. Let’s explore the essence of environmental branding and its burgeoning significance in colleges and credit unions. Understanding Environmental Branding Environmental branding refers to the practice of designing…

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Must Have Nonprofit Marketing Materials for 2024

Nonprofit marketing materials are an essential part of fundraising efforts and community awareness. Branded materials visible throughout the community can promote your mission and goals and drive donors to engage with your nonprofit. In 2024, nonprofits will find unique marketing materials to highlight their messaging and identify their brand online and in their community. What is Nonprofit Marketing? Nonprofit marketing…

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Marketing Strategies for 2024: Enhancing Visibility and Efficiency

The beginning of a new year is a pivotal time for businesses and organizations to strategize for continuous success. With 2024 on the horizon, the key to a year-round presence in the market is efficient planning and execution of marketing strategies. Velocity Print Solutions offers a comprehensive suite of services, including its innovative marketing portal, to streamline your yearly mailings,…

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2024 Promotional Product Trends: Must Have Marketing Materials

Promotional products and marketing materials shift based on social and professional trends.  Work from home is still a significant focus for products and personalized, eco-friendly, and sustainable options. What are the Top Promotional Product Trends for 2024? The 2024 business environment promises to be competitive, and distinguishing your company by making a lasting impression does not have to be expensive…

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Tools for Nonprofit Marketing Success

Nonprofit organizations play a vital role in shaping a better world, and their success is often fueled by effective marketing strategies. The realm of nonprofit marketing has expanded, offering a plethora of tools and solutions to enhance outreach, engagement, and fundraising efforts. Today, we explore five indispensable marketing tools that can boost nonprofit success: digital print services, print-on-demand, trade shows,…

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Raising Nonprofits Donations by Offering Branded Gifts

Exploring nonprofits mission to raise money and how offering tiered donations with special branded gifts depending on the donation size is a great way to encourage donations while increasing brand awareness. The Donation Challenge Nonprofits Face: All nonprofit organizations routinely face the challenge of consistently retaining donations from benefactors and gaining new supporters. Retention and acquisition. These terms are not…

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Summer Promotional Item Trends: Best Giveaway Ideas

New promotional items are attracting popularity as we move from spring to summer. We’ve got you covered on the latest trending summer promotional items brands are picking up this year and customers are on the lookout for! Plus we dive into categories of items trending this summer! Promotional Sunglasses: Always a staple for outdoor summer fun! Sunglasses come in various…

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Best Promotional Items for Small Businesses

  For small businesses looking to maximize their marketing budgets, the pressure to get the most out of a restricted or limited budget can be daunting. Every dollar counts when you’re running a small business, and marketing can feel like a wasted cost if it has failed to produce in the past. Many small businesses opt to allocate a budget…

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Velocity Print Announces Installation of High-Tech, High-Speed Equipment for Continued Growth

SCOTIA, N.Y., May 17, 2023   Velocity Print, a national provider of print, promotional products, mailing, and fulfillment services, announced its continued commitment to providing superior printed products by acquiring three (3) new presses from Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta).   Konica Minolta offers quality and speed in its equipment that directly aligns with the customer quality…

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Offset Printing Vs Digital Printing

So you’ve contacted your printer, chosen your material, sent the final design and they ask you, “How do you want us to print this? Do you want us to use offset or digital printing?” Invariably the first question on your mind is: What’s the difference? Well, let’s find out, shall we? What’s Offset Printing If you can imagine the spinning…

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What is a Marketing Portal? How They Make Asset Management Easy

With a marketing portal at your team’s beckon call, gone are the days of emailing designs back and forth or sending pictures of products to your producer to remind them of the exact item you want to order more. Gone are the days when you had to order so much in bulk and have the space to store it, so…

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Inbound Marketing for Colleges: The 3 Stages to Success

Inbounding Marketing is a three-stage system, popularized by the marketing company Hubspot, that moves potential students from prospects to leads to enrollment. The objective for inbound marketing for colleges is to provide information and experiences that are unique and valuable to potential students and makes them come to your university rather than you going to them. The primary medium through…

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