Stay ahead of the curve with marketing industry knowledge that covers, trade shows, branded merchandise, custom promotional products, social media, online storefronts and more!

If you work in non profit, financial services, higher education, or a credit union, you will want to stay tuned as we are always updating our blog with current information.

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Admission Marketing Guide: College Swag to Welcome The Class of 2026

There’s nothing like a great first impression! As we near the end of the spring 2022 semester and begin preparations for the fall and its incoming class of 2026, is your admission marketing team planning your first impression? The best welcome new students can receive is information on successfully navigating their new environment to ease their excited nerves and gifts…

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Financial Promotional Products for Your Next Virtual Event

If you’re in the financial industry and looking to make a strong impression on attendees at the upcoming virtual event you’re hosting or sponsoring, financial promotional products must be a part of your strategy. Branded merchandise and promotional items demonstrate your institution’s dedication to serving, supporting and helping these clients attain their financial goals. It’s Virtual, How Can Promotional Products…

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How to Social Proof Your Custom Marketing Materials

The last time you made a big purchase or needed to hire a company for service, did you ask family, friends, colleagues or read reviews online to help you decide? This act is called obtaining social proof. Consumers are more likely to purchase a product or pay for a service if someone they know has had a good experience with…

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Branded Promotional Product Trade Show Giveaway Ideas

Trade shows will be returning to the circuit in 2022 as in-person events. Although virtual attendees may still be an option for attendance, in-person booths and networking are certainly on the horizon. In order to be ready, you should read up on the latest promotional product trends and start thinking about stocking up on your branded promotional products .  To…

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Client Spotlight: Vision FCU’s Online Storefront Solution

Visions Federal Credit Union has been established and operating for over 50 years, with locations in New York, New Jersey and Pennsylvania. Velocity’s initial partnership started a few years back, acting as the company’s print services vendor. In this role Velocity assisted with acquiring print materials for Vision’s 50 plus branches and over 210,000 members. During this time, Visions managed…

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Trends For 2022 : Promotional Products & Marketing Materials

As we leave 2021 behind and enter 2022, we welcome new trends for promotional products and marketing materials. Although the start of a new year brings to mind the start of a new chapter, we still carry with us our experiences from the past year and those memories impact trends for this new beginning. We must consider how our customers…

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Advantages of Cross Dock Warehouses

If you’ve been handling your warehouse operations in-house and are now researching cross dock warehouses, looking at what is involved in making the switch to outsource and more importantly, if the switch is worth it, we have answers for you. Even if operations are still running well for you at this point in your business, it’s good to get an…

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How to Find the Best Promotional Mugs for your Company

We’ve talked a lot about custom promotional products on this blog and specifically focused on ensuring your company chooses the right promotional items and deploys the most effective promotional product client acquisition, corporate gifting, or client retention strategy.  If you find that promotional mugs are the best product for the strategy your business is planning to implement, there are a…

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The Benefits of Corporate Gifting: Branded Merchandise & More

Corporate gifting serves as a great way to show appreciation for the support your clients, customers, stakeholders, or shareholders give your company; the work your employees put in to keep the business thriving; and the interest potential customers have shown towards your services or products.  Each of these groups should be considered when planning your end-of-year corporate gifts. It’s important…

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