With boxes filled and social media cluttered, use all the tools available. Business direct mail campaigns can target specific customers and verticals as well as be used with other media as a cross-media campaign.
Category: Fulfillment & Distribution
Do Any Of These Sound Familiar?
May 23rd, 2017
What kinds of marketing challenges have you faced in the past? What kinds are you currently suffering from? If any of these scenarios sound familiar to you, you might be at risk of damaging your brand, your budget and perhaps your ROI. YOUR MARKETING STAFF IS RACKING UP WASTED TIME LOOKING FOR FILES. How quickly can your marketing team find the…
We’ve all been there. You overestimated how much marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up some of your loss. Eventually, you allow your team to use this material that has now…
Improving Marketing Asset Management: Implementing Best Practices For Your Organization
February 19th, 2017
Your marketing assets are among the most vital resources for your company. They are what tells your story and helps you develop a trusted relationship with your current and future customers. It’s critical to have a solid marketing resource management process in place to understand what you have, who wants it, and how you will get it to them. Below…
What Are The Problems Of Storing Marketing Assets Yourself?
January 5th, 2017
The storage closet. It’s a common mysterious entity that lives within company walls. It is there that marketing collateral and promotional items rest until they’re called up for active duty. What makes this room so mysterious is that no matter what you do it always finds a way to revert back to a disorganized labyrinth of materials. Such is the…
What Are Your Marketing Materials Really Costing You?
October 30th, 2016
For businesses looking to cut down on costs, one of the most logical areas to optimize is your marketing collateral. It is very common for the process of preparing, filing, updating and storing marketing assets to become outdated and under managed. Most of the process may be costing you more than it needs to. Let me ask you, do you…
What Could You Be Doing Instead Of Managing Your Marketing Assets?
October 1st, 2016
The short answer is everything else that’s part of your job. Have you ever accounted for how much time managing your marketing assets takes you? We don’t just mean checking inventory to make sure the collateral you need is ready for the industry conference at the end of the month. We mean every part of managing your assets, from idea…
Custom Promotional Products – From Sourcing to Fulfillment to Shipping
December 10th, 2013
Not to brag, but…Our team excels at custom projects. We recently handled a special project for a Fortune 500 client to create a series of gifts for an executive leadership training series. This involved sourcing a stylish custom box that featured a debossed logo, as well as custom foam inserts that would not only protect the product, but have an…
Custom flash drives – A Success Story About Branding
September 27th, 2013
Here is a short story of how we helped one of our customers prepare for a Symposium in Las Vegas. Kevin, our Central NY Account Executive, was contacted by the ESD Association (Electrostatic Discharge Association), headquartered in Rome, NY, to assist them in sourcing products for their upcoming symposium which was being held in Las Vegas. They were looking for…