Working with promotional items, and print marketing materials, it can be easy to get bogged down by logistics. Learn how to tackle mail distribution & fulfillment, and take away tips for outsourcing, best practices, industry trends, overcoming obstacles, and more.
We recommend you start by reading reading Best Practices for Marketing Asset Management.
The storage closet. It’s a common mysterious entity that lives within company walls. It is there that marketing collateral and promotional items rest until they’re called up for active duty. What makes this room so mysterious is that no matter what you do it always finds a way to revert to a disorganized labyrinth of materials. Such is the common…
Warehousing and Inventory Storage One of the immediate benefits of outsourcing your fulfillment is no longer needing to store and regulate inventory levels of your products. You likely won’t find many discrepancies among vendors in their storage capacities. What’s better to assess is the quality of their storage center. The space should not only be clean and organized to maintain…
What kinds of marketing challenges have you faced in the past? What kinds are you currently suffering from? Changes are you have come up against common marketing problems that without resolve are costing you money and time. Do any of these sound familiar? Your Marketing Staff Is Racking Up Wasted Time Looking for Files How quickly can your marketing team…
We’ve all been there. You overestimated how much promotional marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up for some of your loss. Eventually, you allow your team to use this material that…
Your marketing assets are among the most vital resources for your company. They are what tells your story and helps you develop a trusted relationship with your current and future customers. It’s critical to have a solid marketing asset management system in place to understand what you have, who wants it, and how you will get it to them. Below…
For businesses looking to cut down on costs, one of the most logical areas to optimize is your marketing collateral. It is very common for the process of preparing, filing, updating and storing marketing assets to become outdated and under managed. Most of the process may be costing you more than it needs to. The Cost of Obsolete Marketing Collateral…