Brand Asset Management: One Of Today’s Biggest Marketing Challenges

In our last blog post, we looked at marketing asset management- that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers essentially to your overall strategy…

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Cisco’s Top 5 Business Imperatives for 2016— Something for HR

Author – Walt Pazderski In the past I have expanded on ideas advanced by Cisco’s own Tom Filep (a very accomplished professional) who wrote about Five Strategic Insurance Business Imperatives for 2016. If you look at this Top 5 Imperatives list, you will quickly see it is NOT just for the insurance business.  This list applies to ALL businesses with…

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Velocity Inventory Management and Online Storefronts

There are many names associated with online solutions or storefronts. In a previous report, I covered reporting, and in many ways, those reports and inventory go hand-in-hand. One significant thing is maintaining the correct inventory levels to purchase at the optimum quantity, but also minimize carrying outdated inventory. If the goal is to turn inventory every quarter, then the storefront…

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Online Storefronts – Customized Products

There are many names associated with online corporate solutions or storefronts.  The ability to create custom branded items whether it is print, promotional items or other products provides impactful marketing materials to your clients. The control over the level of customization is provided by the client and of course your brand is always protected. The user can then choose a variety…

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Online Storefronts – Reports

There are many names associated with online solutions or storefronts. At Velocity we call our platform Corporate Solutions because it covers so much more than a simple order site. I will publish a series of posts to cover some of the options that should be considered for any storefront to get the ultimate control. A storefront or online order site…

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Online storefronts – The Products

There are many names associated with online solutions or storefronts.  Allowing products to be ordered is only a small piece of the puzzle, controlling the entire process and gathering intelligence that can be used for better control over your marketing assets is powerful and can lead to major savings both in purchasing as well as time. The products are easy,…

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