Brand Asset Management: One Of Today’s Biggest Marketing Challenges

In our last blog post, we looked at marketing asset management- that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers essentially to your overall strategy…

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Velocity Print Solutions to Centralize Manufacturing

Albany, NY Velocity Print Solutions, a Northeast Regional provider of print related communication services, headquartered in Scotia, NY has announced plans to centralize their production facilities. Velocity will be moving its smaller lithographic printing operation located in Middlebury, CT to their larger Albany, NY (Scotia) production facility. Velocity will be retaining a sales office in CT to house customer service…

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Custom flash drives – A Success Story About Branding

Here is a short story of how we helped one of our customers prepare for a Symposium in Las Vegas. Kevin, our Central NY Account Executive, was contacted by the ESD Association (Electrostatic Discharge Association), headquartered in Rome, NY, to assist them in sourcing products for their upcoming symposium which was being held in Las Vegas. They were looking for…

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