In our last blog post, we looked at marketing asset management- that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers essentially to your overall strategy…
Category: Digital
19% Lost In Worker Productivity Due To Searching And Gathering Information. Is Your Blood Boiling Yet?
March 15th, 2017
We all know the phrase, time is money. So when your workers are using their time looking and tracking down the things they need they are missing out on accomplishing more productive tasks. Help your team work smarter, not harder, by ensuring they aren’t spending time ineffectively. One of the most overlooked areas of a business that if not properly…
Velocity Print Solutions to Centralize Manufacturing
December 3rd, 2013
Albany, NY Velocity Print Solutions, a Northeast Regional provider of print related communication services, headquartered in Scotia, NY has announced plans to centralize their production facilities. Velocity will be moving its smaller lithographic printing operation located in Middlebury, CT to their larger Albany, NY (Scotia) production facility. Velocity will be retaining a sales office in CT to house customer service…
Custom flash drives – A Success Story About Branding
September 27th, 2013
Here is a short story of how we helped one of our customers prepare for a Symposium in Las Vegas. Kevin, our Central NY Account Executive, was contacted by the ESD Association (Electrostatic Discharge Association), headquartered in Rome, NY, to assist them in sourcing products for their upcoming symposium which was being held in Las Vegas. They were looking for…