What Are The Problems Of Storing Marketing Assets Yourself?

The storage closet. It’s a common mysterious entity that lives within company walls. It is there that marketing collateral and promotional items rest until they’re called up for active duty. What makes this room so mysterious is that no matter what you do it always finds a way to revert back to a disorganized labyrinth of materials. Such is the…

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Strengthen Your Marketing Supply Chain

You’ve undoubtedly heard of the food chain, but have you heard of the marketing supply chain? There a many natural food chains in existence on earth at one time and in each, one can follow the food supply of an ecosystem. Upset a stage in the system and the subsequent tiers reap the consequences. The same logic can be applied…

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The Business Case For Marketing Asset Management

Does your marketing plan incorporate marketing asset management? If not, you could be hurting your brand, your budget, and your potential future revenue. First, what do we mean by marketing asset management? Essentially, it’s the processes, procedures, and practices a company has in place to manage its assets, including documents, files, images, videos, e-mails and other marketing resources. This collection…

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Using Sales Collateral: Best Practices For Prospect And Client Meetings

It’s safe to say that almost all sales reps like to have some sort of sales collateral to bring to a prospect appointment. There is benefit in having an item that sits on a person’s desk or in their home with your brand labeled on that item…..after all, to some that may mean that your brand will stay top of…

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What Could You Be Doing Instead Of Managing Your Marketing Assets?

The short answer is everything else that’s part of your job. Have you ever accounted for how much time managing your marketing assets takes you? We don’t just mean checking inventory to make sure the collateral you need is ready for the industry conference at the end of the month. We mean every part of managing your assets, from idea…

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What Customers Think – The Good, Bad, and Ugly

By Jim Stiles, CEO For quite some time now we have run a program of generating surveys for a quick response from our clients asking if they were satisfied with the product and service they received on their last order. The feedback we received has been excellent and we greatly appreciate the responses. Sharing positive feedback with the staff goes…

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