Do you have a Simple Process for Reviewing and Approving Marketing Materials? How many of you have experienced this before: You are given a request from your sales team to create a marketing brochure for a particular client meeting that is in less than 1 week. The creative process begins and along with it comes many questions about size, spacing,…
Category: Customer Service
Who has access to your company’s crown jewels? Version control and access management of your marketing assets can easily become unmanageable if not monitored carefully. Marketing materials are often created and handled by numerous individuals, sometimes in different locations or on different work schedules and it can be difficult to keep track of who has what. Collateral can be spread across…
Enabling Marketing Agility And Operational Excellence
June 19th, 2017
What are marketing agility and operational excellence? Operational excellence is defined in many different ways but essentially it means having an effective strategic plan, informed and engaged employees who understand and support the strategy, and the tools and processes in place to effectively carry the strategy out, making your company a leader in its field. Marketing agility refers to the…
How Marketing Asset Management Improves Distributed Marketing
April 19th, 2017
In a distributed marketing business model, your marketing messages are conceived at a corporate level and brought to life by the field sales and distribution channels. Most often templates are created by corporate and franchises or local distributors fill in the blanks according to which approved marketing message align with their region. What can happen; however, is inconsistent marketing. Even…
How Well Does Your Sales And Marketing Team Work Together?
March 20th, 2017
No two departments butt-heads more than sales and marketing, yet, no two departments are more responsible for the success of their company. And so we have our problem. We want the company to succeed and have good ROI, but the two players that can achieve that for us often work against each other, rather than in unison. There are a…
Service Is Your Brand
March 20th, 2017
Much of what our previous posts have covered are ways to manage your marketing and brand materials effectively. We’ve discussed tips to ensure your brand messaging remains consistent and without error; how to prevent any tampering with approved brand imaging, coloring, and/or sizing; and even how to re-purpose old materials to make them fresh. What we’ve neglected to cover thus…
Whether you manage a large enterprise, or a small mom-and-pop style business, you perform some type of sales and marketing. In a smaller entity, the same team (or individual) might handle both; larger organizations will often have separate teams. Sales and marketing are closely related, yet have distinct differences. Marketing encompasses all the activities related to identifying target customers, and…
Improving Marketing Asset Management: Implementing Best Practices For Your Organization
February 19th, 2017
Your marketing assets are among the most vital resources for your company. They are what tells your story and helps you develop a trusted relationship with your current and future customers. It’s critical to have a solid marketing resource management process in place to understand what you have, who wants it, and how you will get it to them. Below…
Ever play telephone as a kid? It was a game lots of children played on the bus, at school lunch or while waiting in lines. The concept is simple, all you have to do is relay a message from one person to another. One person thinks of a message and tells it to the person on their left, that person…