Color: Non-Verbal Communication

Color: Non-Verbal Communication

January 10, 2018

Color is a form of non-verbal communication. It has the ability to awaken thoughts of memories, stimulate the senses and represent abstract ideas. It is important to consider the psychology of color in design. Is it simply a coincidence that Microsoft, LinkedIn, Twitter, and Facebook all use blue as the dominant color in their logo? […]

Do Any Of These Sound Familiar?

May 23, 2017

What kinds of marketing challenges have you faced in the past? What kinds are you currently suffering from? If any of these scenarios sound familiar to you, you might be at risk of damaging your brand, your budget and perhaps your ROI. YOUR MARKETING STAFF IS RACKING UP WASTED TIME LOOKING FOR FILES. How quickly can […]

How Marketing Asset Management Improves Distributed Marketing

April 19, 2017

In a distributed marketing business model, your marketing messages are conceived at a corporate level and brought to life by the field sales and distribution channels. Most often templates are created by corporate and franchises or local distributors fill in the blanks according to which approved marketing message align with their region. What can happen; […]

Improving Collaboration And Streamlined Workflow Between Marketing And Sales

March 2, 2017

Whether you manage a large enterprise, or a small mom-and-pop style business, you perform some type of sales and marketing. In a smaller entity, the same team (or individual) might handle both; larger organizations will often have separate teams.  Sales and marketing are closely related, yet have distinct differences. Marketing encompasses all the activities related […]

Improving Marketing Asset Management: Implementing Best Practices For Your Organization

February 19, 2017

Your marketing assets are among the most vital resources for your company. They are what tells your story and helps you develop a trusted relationship with your current and future customers. It’s critical to have a solid marketing resource management process in place to understand what you have, who wants it, and how you will […]

What Are The Problems Of Storing Marketing Assets Yourself?

January 5, 2017

The storage closet. It’s a common mysterious entity that lives within company walls. It is there that marketing collateral and promotional items rest until they’re called up for active duty. What makes this room so mysterious is that no matter what you do it always finds a way to revert back to a disorganized labyrinth […]

Strengthen Your Marketing Supply Chain

December 1, 2016

You’ve undoubtedly heard of the food chain, but have you heard of the marketing supply chain? There a many natural food chains in existence on earth at one time and in each, one can follow the food supply of an ecosystem. Upset a stage in the system and the subsequent tiers reap the consequences. The […]

What Could You Be Doing Instead Of Managing Your Marketing Assets?

October 1, 2016

The short answer is everything else that’s part of your job. Have you ever accounted for how much time managing your marketing assets takes you? We don’t just mean checking inventory to make sure the collateral you need is ready for the industry conference at the end of the month. We mean every part of […]

Cisco’s Top 5 Business Imperatives for 2016— Something for HR

February 11, 2016

Author – Walt Pazderski In the past I have expanded on ideas advanced by Cisco’s own Tom Filep (a very accomplished professional) who wrote about Five Strategic Insurance Business Imperatives for 2016. If you look at this Top 5 Imperatives list, you will quickly see it is NOT just for the insurance business.  This list […]

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