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Service Is Your Brand

March 20, 2017

Much of what our previous posts have covered are ways to manage your marketing and brand materials effectively. We’ve discussed tips to ensure your brand messaging remains consistent and without error; how to prevent any tampering with approved brand imaging, coloring, and/or sizing; and even how to re-purpose old materials to make them fresh. What […]

Improving Collaboration And Streamlined Workflow Between Marketing And Sales

March 2, 2017

Whether you manage a large enterprise, or a small mom-and-pop style business, you perform some type of sales and marketing. In a smaller entity, the same team (or individual) might handle both; larger organizations will often have separate teams.  Sales and marketing are closely related, yet have distinct differences. Marketing encompasses all the activities related […]

Improving Marketing Asset Management: Implementing Best Practices For Your Organization

February 19, 2017

Your marketing assets are among the most vital resources for your company. They are what tells your story and helps you develop a trusted relationship with your current and future customers. It’s critical to have a solid marketing resource management process in place to understand what you have, who wants it, and how you will […]

What Are The Problems Of Storing Marketing Assets Yourself?

January 5, 2017

The storage closet. It’s a common mysterious entity that lives within company walls. It is there that marketing collateral and promotional items rest until they’re called up for active duty. What makes this room so mysterious is that no matter what you do it always finds a way to revert back to a disorganized labyrinth […]

Strengthen Your Marketing Supply Chain

December 1, 2016

You’ve undoubtedly heard of the food chain, but have you heard of the marketing supply chain? There a many natural food chains in existence on earth at one time and in each, one can follow the food supply of an ecosystem. Upset a stage in the system and the subsequent tiers reap the consequences. The […]

The Business Case For Marketing Asset Management

November 25, 2016

Does your marketing plan incorporate marketing asset management? If not, you could be hurting your brand, your budget, and your potential future revenue. First, what do we mean by marketing asset management? Essentially, it’s the processes, procedures, and practices a company has in place to manage its assets, including documents, files, images, videos, e-mails and […]

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