News, Tips & Trends for Marketers

How to Best Utilize Your CRM

Firstly, what’s a CRM? CRM stands for customer relationship management. A CRM is software that provides you with the means and tools to manage customer relationships from the first point of contact, through to sale and on to post-sale. The CRM software houses all of your customer’s data, from personal information to products purchased. Using a CRM gives your company…

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Solving the Corporate Pain-Point of Marketing Fulfillment and Distribution

For large and small corporations, marketing material creation, organization, storage, fulfillment, and distribution has grown to involve a multitude of staff from various departments, all requiring strong lines of communication and the coordination of already strained schedules. Marketing materials are a MUST-HAVE for any sized business, so herein lies the double-edged sword of handling marketing fulfillment in-house: forgo marketing fulfillment…

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Banner Advertising for Higher Ed: Be Seen and Drive Action

Banner advertising excels when banners are placed in high trafficked areas, a college campus being one of the epicenters of overly-abundant foot traffic. Considering the volume of foot traffic compared to the area of a college campus, banner advertising is ideally suited for universities everywhere. What is often unknown about banner advertising is its low cost and high ROI. Banners…

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How Cross-Media Marketing Changes the Game

Even if you aren’t exactly sure what cross-media marketing is, you’ve experienced it. Let’s take the latest Star Wars movie, Star Wars: The Rise of Skywalker as our example. Before this movie was released to theaters all across the nation, Walt Disney Studios Motion Pictures disseminated to the public a vast cross-media marketing campaign. The movie, its characters, its music…essentially,…

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The Top Five Reasons to Keep your Website Up-to-date

Has the look of your experience with a website ever turned you off from wanting that company’s product or service? A business’s website is the virtual store for all online consumers. Just as you would ensure your brick and mortar store is clean, attractive and comfortable to shop in, your website should exude the same qualities to your online visitors….

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New year, New Trends! The essential marketing trends for 2021

2021 marketing is going to be entirely altered by the previous year of business. 2020 put a wrench in almost everything. Businesses had to pivot constantly just to keep up. Now that we’ve entered a new year, things don’t simply reset. There still is the possibility of more unexpected shifts, but we’ve proven in 2020 that we can ride them…

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Driving Growth In Uncertain Times

These definitely are uncertain times, but it is in the face of uncertainty that continuity and creativity cultivate growth. It goes without saying that no matter the status of the economy, growth isn’t a goal businesses are willing to give up on pursuing. That mindset will drive your business forward during uncertainty but the question that weighs heavy on the…

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WHY IS PRINT SUCH AN ENJOYABLE EXPERIENCE?

As digital platforms continue to grow in popularity, many of those who previously believed that digital would replace print are coming to recognize a new reality. It’s not “digital OR print.” It’s “digital AND print.” One of the primary reasons for this is that print provides a very different experience than digital. As Nicolas Brown stated in an article about…

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DOES PRINT PHYSICALLY MATTER?

Humans were designed to touch and feel. Print—a gloriously tactile media— caters to this need. No wonder it delivers results! While much of the marketing world’s attention seems to be turned to the digital arena, print continues to be an extremely effective part of the marketing mix. When you think about the emotional impact that print’s physicality has, it’s easy…

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