Print Marketing Tips & Promotional Product Trends for Marketers

Stay up-to-date on marketing news, tips, and tricks from Velocity Print Solutions. With information on everything from swag items, printing services, distribution, and fulfillment- Velocity has something for everyone. Find your answer to your marketing question now.

And if we don’t answer your question? Contact us, and we’ll get you an answer!

The Benefits of Corporate Gifting: Branded Merchandise & More

Corporate gifting serves as a great way to show appreciation for the support your clients, customers, stakeholders, or shareholders give your company; the work your employees put in to keep the business thriving; and the interest potential customers have shown towards your services or products.  Each of these groups should be considered when planning your end-of-year corporate gifts. It’s important…

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Promotional Products for the Financial Industry

The financial industry contains many opportunities for businesses to enhance their brand awareness, increase customer satisfaction, improve brand recognition and enhance customer experiences through the use of selectively curated financial promotional products. Client Retention: An Obstacle to Promotional Products Overcome Because of the highly competitive nature of the financial industry, the most significant hurdle institutions face is client retention. There…

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Top 10 Reasons to Choose Velocity Print

So, you want to beef up your marketing with some custom promotional products. Maybe you’re looking for someone who can handle various printing capabilities, including lithographic offset printed items. Or perhaps you’re looking for someone to help with your distribution, mailing, and fulfillment needs.  Velocity is all that in one- a promotional merchandise company, a distributor, and fulfillment center- all…

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Print Advertising in a Digital Age

Print advertising has long been the topic of conversation among business owners and marketers. Some claim advertising is headed online, with consumers no longer open to or influenced by print advertising.  With the  increasing use of digital marketing mediums, business owners and industry experts are uncertain over if print marketing is still worth the money. So- is it worth some…

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College Swag: Still the Best Ad for Higher Ed Marketing

Many people collect college swag while they’re earning their degrees. The question becomes what you keep! Do you still own any of your alma mater’s swag? A college sweatshirt, tee-shirt or lanyard, perhaps? A pen with your college name, or a notepad? A coffee mug with your college mascot?  We definitely do- and we bet you do, too!  Why We…

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Returning to Business Post-Pandemic

The world is slowly beginning to return to normal, after two years in isolation. We are seeing lighter travel restrictions, businesses opening their doors, and many starting new jobs. However, the business landscape has permanently changed.  How can you as a business approach these changes with custom marketing solutions? Read more to discover our tips and tricks for approaching the…

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Ready, Set…Travel! Marketing Solutions for the Consumer Boom

  Finally, the world is slowly reopening after two years of the pandemic. Consumers everywhere are jumping in the car, booking flights, packing bags, and setting off all over the world. With the influx of traveling and a return of tourists, your business can position itself to take advantage of the opportunities. Consider these preparations for your business to capitalize…

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Leverage These 4 Marketing Collateral Areas at Your Next Event

Trade shows, conferences and other in person events where you can get in front of potential clients and interact are great opportunities to showing off all your company has to offer in a fun and engaging way.  If your business is planning on holding or attending an event soon, there are four marketing collateral areas you’ll want to consider to…

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Guide Your Print Marketing Material Campaigns with Social Media & SEO

Social media and SEO are both marketing concepts that we have written a lot about on our blog because they offer opportunities for growth and financial gain to any business. However, we have yet to discuss how they work together. Although social media and SEO do not always directly influence one another, they indirectly work together to bolster the other….

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3 Social Media Mistakes that Ruin Promotional Marketing

Social media is an exceptionally powerful tool for promotional marketing among other facets and types of business. It is a digital hub that can serve as a marketing storefront with consumers visiting multiple times per day to browse, shop and unwind. It’s the perfect place to connect with and sell to ideal customers in your niche.  In addition to print…

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How Virtual Storefronts and CRM’s Can Maximize Leads

Firstly, what’s a virtual storefront, or a CRM? Virtual storefronts are platforms that hold product inventory and customer information so as to allow employees to manage fulfillment and distribution  from any location. It can also be a place for customers to order directly through a cross dock warehouse that fulfills on demand. As for CRM, it stands for customer relationship…

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Solving Marketing Material Fulfillment & Distribution Pain Points

For large and small corporations, marketing material creation, organization, storage, fulfillment, and distribution has grown to involve a multitude of staff from various departments, all requiring strong lines of communication and the coordination of already strained schedules. Marketing materials are a MUST-HAVE for any sized business, so herein lies the double-edged sword of handling marketing fulfillment in-house: forgo marketing fulfillment…

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