News, Tips & Trends for Marketers

New year, New Trends! The essential marketing trends for 2021

2021 marketing is going to be entirely altered by the previous year of business. 2020 put a wrench in almost everything. Businesses had to pivot constantly just to keep up. Now that we’ve entered a new year, things don’t simply reset. There still is the possibility of more unexpected shifts, but we’ve proven in 2020 that we can ride them…

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Driving Growth In Uncertain Times

These definitely are uncertain times, but it is in the face of uncertainty that continuity and creativity cultivate growth. It goes without saying that no matter the status of the economy, growth isn’t a goal businesses are willing to give up on pursuing. That mindset will drive your business forward during uncertainty but the question that weighs heavy on the…

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WHY IS PRINT SUCH AN ENJOYABLE EXPERIENCE?

As digital platforms continue to grow in popularity, many of those who previously believed that digital would replace print are coming to recognize a new reality. It’s not “digital OR print.” It’s “digital AND print.” One of the primary reasons for this is that print provides a very different experience than digital. As Nicolas Brown stated in an article about…

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DOES PRINT PHYSICALLY MATTER?

Humans were designed to touch and feel. Print—a gloriously tactile media— caters to this need. No wonder it delivers results! While much of the marketing world’s attention seems to be turned to the digital arena, print continues to be an extremely effective part of the marketing mix. When you think about the emotional impact that print’s physicality has, it’s easy…

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IS THERE REALLY STILL A DEMAND FOR PRINTED MAGAZINES?

With so many publications being produced as digital-only, it’s easy for the naysayers to continue to sound the “print is dead” alarm. But the reality is, print is far from dead, and as the following examples illustrate, plenty of publishers are embracing it. Publishing information about tech in print Take, for example, CNET, which puts out content about futuristic technologies….

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WHY ARE SO MANY DIGITAL PUBLISHERS TURNING TO PRINT?

In yet another sign that the print naysayers are wrong, a growing number of publishers and websites that had previously only put out content in a digital format are now turning to print. Examples include: Reddit – The popular social news site published a book that is a 400-page compendium of some of their favorite “Ask Me Anything subreddits”. While…

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Why Wearables Work in Brand Awareness

If I just say the word Nike, your brain will most likely immediately think of these two things: The Nike swoosh logo and their brand tagline, Just Do It. Nike’s branding is tied into every aspect of their marketing but more importantly, it’s tied into their products as well. If you go to a sports store to buy Nike apparel,…

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HAS DIGITAL ADVERTISING RENDERED DIRECT MAIL OBSOLETE?

Have your clients been avoiding direct mail because they think digital media is more effective? A number of recent studies show that’s simply not the case. Direct mail’s strong engagement rates make it a viable marketing option. Direct mail gets read For example, Canada Post found that consumers are more likely to notice and read direct mail (53%) than email…

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