Print Marketing Tips & Promotional Product Trends for Marketers

Stay up-to-date on marketing news, tips, and tricks from Velocity Print Solutions. With information on everything from swag items, printing services, distribution, and fulfillment- Velocity has something for everyone. Find your answer to your marketing question now.

And if we don’t answer your question? Contact us, and we’ll get you an answer!

The Best Trade Show Giveaway Ideas in 2023

Trade shows will be ramping up in 2023 and in order to be ready, you should read up on the latest promotional product trends and start thinking about stocking up on your branded promotional products .  To get you started, let’s discuss the top-performing trade booth swag to consider for trade show giveaways  this year.  Branded Tote Bag A tote…

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Client Spotlight: Vision FCU’s Online Storefront Solution

Visions Federal Credit Union has been established and operating for over 50 years, with locations in New York, New Jersey and Pennsylvania. Velocity’s initial partnership started a few years back, acting as the company’s print services vendor. In this role Velocity assisted with acquiring print materials for Vision’s 50 plus branches and over 210,000 members. During this time, Visions managed…

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Advantages of Cross Dock Warehouses

If you’ve been handling your warehouse operations in-house and are now researching cross dock warehouses, looking at what is involved in making the switch to outsource and more importantly, if the switch is worth it, we have answers for you. Even if operations are still running well for you at this point in your business, it’s good to get an…

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How to Find the Best Promotional Mugs for your Company

We’ve talked a lot about custom promotional products on this blog and specifically focused on ensuring your company chooses the right promotional items and deploys the most effective promotional product client acquisition, corporate gifting, or client retention strategy.  If you find that promotional mugs are the best product for the strategy your business is planning to implement, there are a…

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The Benefits of Corporate Gifting: Branded Merchandise & More

Corporate gifting serves as a great way to show appreciation for the support your clients, customers, stakeholders, or shareholders give your company; the work your employees put in to keep the business thriving; and the interest potential customers have shown towards your services or products.  Each of these groups should be considered when planning your end-of-year corporate gifts. It’s important…

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Promotional Products for the Financial Industry

The financial industry contains many opportunities for businesses to enhance their brand awareness, increase customer satisfaction, improve brand recognition and enhance customer experiences through the use of selectively curated financial promotional products. Client Retention: An Obstacle to Promotional Products Overcome Because of the highly competitive nature of the financial industry, the most significant hurdle institutions face is client retention. There…

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10 Reasons Why Companies Choose our Print Marketing Experts

So, you want to beef up your marketing with some custom promotional products. Maybe you’re looking for print marketing experts who can handle various printing capabilities, including lithographic offset printed items. Or perhaps you’re looking for someone to help with your distribution, mailing, and fulfillment needs. Velocity is all that in one- a promotional merchandise company, a distributor, and fulfillment…

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Print Advertising in a Digital Age

Print advertising has long been the topic of conversation among business owners and marketers. Some claim advertising is headed online, with consumers no longer open to or influenced by print advertising.  With the  increasing use of digital marketing mediums, business owners and industry experts are uncertain over if print marketing is still worth the money. So- is it worth some…

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College Swag: Still the Best Ad for Higher Ed Marketing

Many people collect college swag while they’re earning their degrees. The question becomes what you keep! Do you still own any of your alma mater’s swag? A college sweatshirt, tee-shirt or lanyard, perhaps? A pen with your college name, or a notepad? A coffee mug with your college mascot?  We definitely do- and we bet you do, too!  Why We…

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Returning to Business Post-Pandemic

The world is slowly beginning to return to normal, after two years in isolation. We are seeing lighter travel restrictions, businesses opening their doors, and many starting new jobs. However, the business landscape has permanently changed.  How can you as a business approach these changes with custom marketing solutions? Read more to discover our tips and tricks for approaching the…

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Leverage These 4 Marketing Collateral Areas at Your Next Event

Trade shows, conferences and other in person events where you can get in front of potential clients and interact are great opportunities to showing off all your company has to offer in a fun and engaging way.  If your business is planning on holding or attending an event soon, there are four marketing collateral areas you’ll want to consider to…

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Guide Your Print Marketing Material Campaigns with Social Media & SEO

Social media and SEO are both marketing concepts that we have written a lot about on our blog because they offer opportunities for growth and financial gain to any business. However, we have yet to discuss how they work together. Although social media and SEO do not always directly influence one another, they indirectly work together to bolster the other….

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