Print Marketing Tips & Promotional Product Trends for Marketers

Stay up-to-date on marketing news, tips, and tricks from Velocity Print Solutions. With information on everything from swag items, printing services, direct mail distribution, and fulfillment– Velocity has something for everyone. Find your answer to your marketing question now.

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Mastering Trade Show Marketing: A Strategic Guide

Trade shows are pivotal for networking, showcasing new products, and building brand awareness. Here’s a comprehensive guide to crafting a successful trade show marketing strategy that captures attention and maximizes ROI. Pre-Event Planning Far before the event is underway you should be devising a plan that sets clear objectives, identifies proper venues, and looks at how you will promote yourself…

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The Small Business Guide to Direct Mail Marketing

Direct mail marketing can be a powerful tool for small businesses looking to reach their target audience in a tangible, personal way. In the digital age we live and work in, direct mail can stand out and create meaningful connections with customers, creating well-thought-out and targeted campaigns that can be more effective and engaging to today’s consumers. According to the…

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Increasing Response Rates Using Direct Mail for Mortgage Brokers

Direct mail remains a cornerstone in the marketing strategies of mortgage brokers, offering a tactile and personal touch that digital channels often lack. Despite the ubiquity of online marketing, direct mail for mortgage brokers can be particularly effective in reaching target audiences with compelling, actionable content. Here’s an expanded look at how mortgage brokers can enhance their direct mail campaigns…

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6 Types of Variable Data Printing & The Benefits of Each

Variable data printing allows businesses to provide personalized communication to target audiences. This approach which swaps out key segments of a template file, is very effective at improving read rates, and ultimately outreach. Before we look at all the ways to use variable data printing, let’s look at what it is and the benefits of choosing this process. What is…

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How To Use Promotional Products Effectively as an Insurance Agent

In the competitive industry of insurance, establishing strong connections with clients and potential leads is paramount. For insurance agents, this means going beyond the traditional business model and venturing into innovative marketing strategies. One effective way to leave a lasting impression is through the use of promotional products. Promotional items act as extensions of your agency that can enhance brand…

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Marketing Strategies to Attract College Students

In the competitive landscape of higher education, universities and colleges are intensifying their marketing strategies to draw in prospective students. Leveraging school spirit, coupled with the distribution of promotional items and giveaways, can significantly improve and expedite the recruitment journey. Achieving success often involves initiating marketing efforts to students well before they start the application process, sometimes as early as…

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How to Use Chocolate as a Promotional Tool: A Sweet Strategy

Differentiation is key to business success, ensuring that your brand stands out and your customers seek a relationship with you over other competitors. Leveraging unique marketing strategies to captivate your audience is critical in creating this gap in customer perception between you and the competition. Among the myriad of promotional tactics, the use of chocolate stands out as an ingeniously…

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Direct Mail Marketing for Financial Advisors: Top Tips In 2024

Direct mail marketing for financial advisors is frequently underestimated. The ability to provide personalized engagement with potential clients in a targeted and cost-effective manner makes it one of the most effective marketing methods. With best-in-class open rates, direct mail does not only belong in the digital era, but adopting it is a must for every business. Unique Issues Financial Advisors…

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Environmental Branding: Transforming Spaces into Brand Experiences

In the quest for deeper audience engagement, organizations across various sectors are turning to environmental branding as a strategic solution. This approach goes beyond traditional marketing, transforming physical spaces into immersive, brand-centric experiences. Let’s explore the essence of environmental branding and its burgeoning significance in colleges and credit unions. Understanding Environmental Branding Environmental branding refers to the practice of designing…

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Best Virtual Event Swag & Giveaway Ideas

The swag bag is arguably one of the best benefits for trade show attendees, meetings, or professional events.  We all have experienced swag bags filled with some not-so-memorable or coveted items and those containing brand-named items such as Yeti, Coach, and Apple. But how do you make a statement when your event is virtual? Easy. Meet the virtual swag bag!…

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Must Have Nonprofit Marketing Materials for 2024

Nonprofit marketing materials are an essential part of fundraising efforts and community awareness. Branded materials visible throughout the community can promote your mission and goals and drive donors to engage with your nonprofit. In 2024, nonprofits will find unique marketing materials to highlight their messaging and identify their brand online and in their community. What is Nonprofit Marketing? Nonprofit marketing…

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The Best Trade Show Giveaway Ideas in 2024

  As we wade further into 2024, trade shows are gaining momentum, presenting opportunities for brands to shine. Considering what promotional items would drive the most significant impact at your booth this season, let's first identify what categories are trending. As the landscape of promotional products is ever-evolving, trends in 2024 are shifting toward sustainability, technology, and personal wellness. Sustainability…

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