The world is re-opening! Consumers everywhere are making plans, booking flights, packing bags and setting off to go anywhere! As long as they get to leave their home and town they’ve been shackled to for the past year. Many publications have predicted we will replicate a year similar to the 1920’s terming it a second “Roaring twenties.” With the…
As Covid guidelines and restrictions begin to relax, opportunities to gather collectively are becoming more feasible. Businesses that typically hold events are now able to start planning and organizing them! We will start to see more opportunities to attend trade shows, conferences, seminars and other events. If your business is planning on holding an event soon, there are some elements…
Social media and SEO are both marketing concepts that we have written a lot about on our blog because they offer opportunities for growth and financial gain to any business. However, we have yet to discuss how they work together. Although social media and SEO do not always directly influence one another, they indirectly work together to bolster the other….
Social media is an exceptionally powerful tool for all forms and types of business. It is a digital hub that consumers visit multiple times per day to browse, shop and unwind, making it the perfect place to connect with and sell to ideal customers in your niche. Brands that incorporate social media as part of their marketing and sales…
Firstly, what’s a CRM? CRM stands for customer relationship management. A CRM is software that provides you with the means and tools to manage customer relationships from the first point of contact, through to sale and on to post-sale. The CRM software houses all of your customer’s data, from personal information to products purchased. Using a CRM gives your company…
For large and small corporations, marketing material creation, organization, storage, fulfillment, and distribution has grown to involve a multitude of staff from various departments, all requiring strong lines of communication and the coordination of already strained schedules. Marketing materials are a MUST-HAVE for any sized business, so herein lies the double-edged sword of handling marketing fulfillment in-house: forgo marketing fulfillment…
Banner advertising excels when banners are placed in high trafficked areas, a college campus being one of the epicenters of overly-abundant foot traffic. Considering the volume of foot traffic compared to the area of a college campus, banner advertising is ideally suited for universities everywhere. What is often unknown about banner advertising is its low cost and high ROI. Banners…
Even if you aren’t exactly sure what cross-media marketing is, you’ve experienced it. Let’s take the latest Star Wars movie, Star Wars: The Rise of Skywalker as our example. Before this movie was released to theaters all across the nation, Walt Disney Studios Motion Pictures disseminated to the public a vast cross-media marketing campaign. The movie, its characters, its music…essentially,…
Has the look of your experience with a website ever turned you off from wanting that company’s product or service? A business’s website is the virtual store for all online consumers. Just as you would ensure your brick and mortar store is clean, attractive and comfortable to shop in, your website should exude the same qualities to your online visitors….