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A restaurant adds a promotional flyer to every order so that customers go home with a takeout menu and easy access to their telephone number. Within a few days, the flyer gets lost among other paperwork or, even worse, thrown away. Now imagine that same restaurant turned the flyer into a refrigerator magnet. Now the restaurant’s info is pasted to…
The marketing department purchases 10,000 brochures for a new project. The price per unit is quite reasonable, and purchasing any fewer would increase the price of each piece. Six months later, the company adjusts its prices, discontinues a service, and changes the URL used prominently on the brochure. 4,000 brochures now sit in storage, leftover and outdated. Were these brochures…
Preparing for trade shows can feel like a double-edged sword. Exhibitors feel the pressure of finding themselves lacking sufficient materials and, just as concerning, fear discovering they’ve overestimated and over-ordered. Being short on brochures means losing some opportunities with good prospects. On the other hand, leaving a show with excess old brochures and unused swag severely cuts into the ROI…
Part 1: Purpose as the Foundation for an Excellent Alumni Magazine Universities have what feels like too many ways of communicating with people, making the decision of which medium to use a constant consideration. Among all the methods, there is only one medium that can capture attention authentically through meaningful storytelling that strengthens connection and relationships. A well-conceived alumni magazine…
For many decades, nonprofits have used direct mail to drive donations, create connections, and run successful fundraising campaigns. While today there are plenty of online ways of doing that, including email and social media, direct mail still has its special place in nonprofit fundraising. In reality, many fundraising practitioners find that well-prepared mail pieces break through digital fatigue and motivate…
Large-format graphics are arguably the most essential element of a storefront, booth or public event to pull people from the crowd over to your business. These oversized graphics attract attention quickly and convey messages efficiently. But despite the obvious benefits of using large-format graphics, many companies run into trouble because of poor file setup, low-quality images, dated or erroneous materials,…
Marketing is merging with artificial intelligence, which means the use of chatbots and AI systems for summarizing search results is becoming more standardized. The way people communicate and search for information is now changing as content is pre-filtered and condensed into a neat package for the consumer to review. AI is becoming a new doorway for consumers to encounter brands,…
A graduation ceremony is one of the most significant events in the academic calendar of any school. It represents a culmination of years of hard work, dedication, and growth for students, their families, and professors. We attend to see our student walk the stage, hear the speeches and cheer for their accomplishment but we leave with the graduation program in…
Marketing budgets are not infinite resources. Whether you’re planning for a product launch, a series of trade shows, a franchise expansion, or a multi-unit rollout, one thing is certain: at some point, you’ll have to ask yourself, “Should we print only what we need now, or save money by buying in bulk?” The debate between print-on-demand vs. bulk ordering is…
Direct mail cuts through the digital noise, but its value is ultimately measured by response rates. Whether you are launching your first campaign or refining an existing one, this guide focuses on how to increase your response rates. We’ll also clarify what average response rates look like and the most effective ways to track your results. What Is The Average…
Companies are challenged with presenting their brand, voice and messaging consistently across a variety of marketing channels. Each requires a custom approach to succeed in meeting audience expectations. Post on Instagram and all the energy needs to go into the image representing your brand. Send an email and make sure your brand voice rings true. Reply to a tag on…
Even in a digital-first world, direct mail continues to deliver results for nonprofits. Why? Because print makes an impact that digital often can’t. A letter or postcard feels intentional; it’s something real to hold, reflect on, and respond to. For mission-driven organizations, that tangible connection builds trust and inspires action. Direct mail campaigns remain one of the most effective ways for…