Blog

WHY ARE SO MANY DIGITAL PUBLISHERS TURNING TO PRINT?

October 20, 2020

In yet another sign that the print naysayers are wrong, a growing number of publishers and websites that had previously only put out content in a digital format are now turning to print. Examples include: • Reddit – The popular social news site published a book that is a 400-page compendium of some of their […]

Why Wearables Work in Brand Awareness

October 12, 2020

If I just say the word Nike, your brain will most likely immediately think of these two things: The Nike swoosh logo and their brand tagline, Just Do It. Nike’s branding is tied into every aspect of their marketing but more importantly, it’s tied into their products as well. If you go to a sports […]

HAS DIGITAL ADVERTISING RENDERED DIRECT MAIL OBSOLETE?

October 5, 2020

Have your clients been avoiding direct mail because they think digital media is more effective? A number of recent studies show that’s simply not the case. Direct mail’s strong engagement rates make it a viable marketing option. Direct mail gets read For example, Canada Post found that consumers are more likely to notice and read […]

IS GOING PAPERLESS A WAY TO SAVE TREES?

September 21, 2020

1. Our forests are growing due to sustainable forestry practices – In North America we grow many more trees than we harvest. For example, the forest area in the U.S. increased by 14 million acres between 2007 and 2012. That’s the equivalent of 5,800 NFL football fields per day! During this time period the increase […]

Paper’s Carbon Footprint isn’t as High as You Think

September 14, 2020

One definition of a ‘carbon footprint’ is “the amount of carbon dioxide released into the atmosphere as a result of the activities of a particular individual, organization, or community”.1 For paper products, this includes everything from harvesting trees, through the manufacturing process, to use and disposal or recycling. A look across this entire life cycle […]

Print and Paper The Facts

September 8, 2020

When you think about learning, typically you envision students at their desks putting pencil to paper, or listening to a teacher in the front of the classroom. However, today there are a variety of tools that support learning and literacy. Around the world at an increasingly rapid pace, new classroom learning methods and tools, including […]

What Print Materials Should My Business Be Using?

September 3, 2020

Creating the right marketing mix for your business is the key to driving impactful results from your marketing campaigns. Your mix should include a variety of print, digital and traditional assets. We’re going to focus on what print assets are must-haves for any business and what print materials best serve specific products, services or industries. […]

If You Mean It, Print It!

August 27, 2020

Have you ever considered what your life would be like without print? If language was solely spoken word and nothing was ever written down and distributed, where do you think our world would be? How could you manage your current day without print? Printed writing first appeared almost 5,500 years ago in Mesopotamia. This doesn’t […]

Your Inbox Is Full But Your Mailbox Is Free

August 26, 2020

2020 has marked the transition to working from home that will likely remain in some form once the climatic era has passed. This digital shift accounts for the increase in consumers’ online activity all over the globe. With so much time spent online, businesses are flocking to throw more ad dollars at digital advertising campaigns. […]

How to Empower Your Remote Workforce

June 4, 2020

  2020 marks the largest shift to remote work that this country has ever seen. Some companies are choosing to make this shift permanent for a portion or all of their workforce. As the location of where we are working changes, so must we change how we empower our remote workers. Here are nine ways […]

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