Trade shows can seem like an arena of competitors all battling for the most contacts and sales. Instead of entering the battle armed with swords and shields, exhibitors show up with eye-catching, unique displays, worthy giveaways, and a team of matching booth attendants. In an arena with close to a hundred competitors, it’s often difficult […]
In our last blog post, we looked at marketing asset management- that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers […]
Do you have a Simple Process for Reviewing and Approving Marketing Materials? How many of you have experienced this before: You are given a request from your sales team to create a marketing brochure for a particular client meeting that is in less than 1 week. The creative process begins and along with it comes […]
Who has access to your company’s crown jewels? Version control and access management of your marketing assets can easily become unmanageable if not monitored carefully. Marketing materials are often created and handled by numerous individuals, sometimes in different locations or on different work schedules and it can be difficult to keep track of who has what. […]
What are marketing agility and operational excellence? Operational excellence is defined in many different ways but essentially it means having an effective strategic plan, informed and engaged employees who understand and support the strategy, and the tools and processes in place to effectively carry the strategy out, making your company a leader in its field. […]
This question is similar to: Which came first, the chicken or the egg? It can be difficult to decipher where branding ends and marketing begins or perhaps is it where marketing ends and branding begins? The confusion resides in the fact that these two concepts coincide with one another. Both can exist on their own, but […]
What kinds of marketing challenges have you faced in the past? What kinds are you currently suffering from? If any of these scenarios sound familiar to you, you might be at risk of damaging your brand, your budget and perhaps your ROI. YOUR MARKETING STAFF IS RACKING UP WASTED TIME LOOKING FOR FILES. How quickly can […]
Recently I was at a business event and heard a stress filled story from a man who runs his own small business. He was talking about the struggles he’s faced getting marketing collateral together on short notice. Every aspect of a small business is under immense pressure. As a small business, every aspect of it […]
We’ve all been there. You overestimated how much marketing material you’ll need and now you’re left with excess and a huge reminder of what it cost you. So you keep it, hoping that one day you’ll be able to use it and make up some of your loss. Eventually, you allow your team to use […]
In a distributed marketing business model, your marketing messages are conceived at a corporate level and brought to life by the field sales and distribution channels. Most often templates are created by corporate and franchises or local distributors fill in the blanks according to which approved marketing message align with their region. What can happen; […]