Trade shows are more than a place of like-minded individuals. It is a place to explore, network, learn, and to be inspired. Though you may meet people at conventions who stimulate your mind and creativity with conversation, if they have not marketed themselves in a way for you to remember them, they are as good […]
For the 34th consecutive year, the staff at Printing Impressions has compiled the Printing Impressions 400 list of the largest printing companies in the United States and Canada as ranked by annual sales. Once more, Velocity Print, a leader in print, promotional products, and fulfillment of marketing asset essentials, would like to recognize and thank […]
From elegant Bridal Shows on the east coast to the most high-end technological trade shows in Silicon Valley, one thing is certain, by the end of the first day people are either talking about your booth or they’re not. It’s as simple as that. So what are you doing to make yourself stand out from […]
Did you know that by adding embroidered logos you are able to make a sophisticated and bold statement about your brand and image? As an alternate to screen-print, embroidered logos on employee apparel communicates brand identity along with professionalism. It shows that you care about your appearance and consequently care about your customers. Embroidered logos […]
Color is a form of non-verbal communication. It has the ability to awaken thoughts of memories, stimulate the senses and represent abstract ideas. It is important to consider the psychology of color in design. Is it simply a coincidence that Microsoft, LinkedIn, Twitter, and Facebook all use blue as the dominant color in their logo? […]
Trade shows can seem like an arena of competitors all battling for the most contacts and sales. Instead of entering the battle armed with swords and shields, exhibitors show up with eye-catching, unique displays, worthy giveaways, and a team of matching booth attendants. In an arena with close to a hundred competitors, it’s often difficult […]
In our last blog post, we looked at marketing asset management- that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers […]
Do you have a Simple Process for Reviewing and Approving Marketing Materials? How many of you have experienced this before: You are given a request from your sales team to create a marketing brochure for a particular client meeting that is in less than 1 week. The creative process begins and along with it comes […]
Who has access to your company’s crown jewels? Version control and access management of your marketing assets can easily become unmanageable if not monitored carefully. Marketing materials are often created and handled by numerous individuals, sometimes in different locations or on different work schedules and it can be difficult to keep track of who has what. […]
What are marketing agility and operational excellence? Operational excellence is defined in many different ways but essentially it means having an effective strategic plan, informed and engaged employees who understand and support the strategy, and the tools and processes in place to effectively carry the strategy out, making your company a leader in its field. […]