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Banner Advertising for Higher Ed: Be Seen and Drive Action

Banner Advertising for Higher Ed: Be Seen and Drive Action

February 24, 2021

Banner advertising excels when banners are placed in high trafficked areas, a college campus being one of the epicenters of overly-abundant foot traffic. Considering the volume of foot traffic compared to the area of a college campus, banner advertising is ideally suited for universities everywhere. What is often unknown about banner advertising is its low […]

How Cross-Media Marketing Changes the Game

February 9, 2021

Even if you aren’t exactly sure what cross-media marketing is, you’ve experienced it. Let’s take the latest Star Wars movie, Star Wars: The Rise of Skywalker as our example. Before this movie was released to theaters all across the nation, Walt Disney Studios Motion Pictures disseminated to the public a vast cross-media marketing campaign. The […]

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