DOES PRINT PHYSICALLY MATTER?

DOES PRINT PHYSICALLY MATTER?

November 23, 2020

Humans were designed to touch and feel. Print—a gloriously tactile media— caters to this need. No wonder it delivers results! While much of the marketing world’s attention seems to be turned to the digital arena, print continues to be an extremely effective part of the marketing mix. When you think about the emotional impact that […]

IS THERE REALLY STILL A DEMAND FOR PRINTED MAGAZINES?

November 17, 2020

With so many publications being produced as digital-only, it’s easy for the naysayers to continue to sound the “print is dead” alarm. But the reality is, print is far from dead, and as the following examples illustrate, plenty of publishers are embracing it. Publishing information about tech in print Take, for example, CNET, which puts […]

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