Humans were designed to touch and feel. Print—a gloriously tactile media— caters to this need. No wonder it delivers results! While much of the marketing world’s attention seems to be turned to the digital arena, print continues to be an extremely effective part of the marketing mix. When you think about the emotional impact that […]
With so many publications being produced as digital-only, it’s easy for the naysayers to continue to sound the “print is dead” alarm. But the reality is, print is far from dead, and as the following examples illustrate, plenty of publishers are embracing it. Publishing information about tech in print Take, for example, CNET, which puts […]
As the end of the year fast approaches, one of the items on your list of to-dos should be to consider what it is you will be giving out as gifts this season. Employee gifts are a way to say recognize your employees for all of the hard work they’ve done over the course of […]