WHY ARE SO MANY DIGITAL PUBLISHERS TURNING TO PRINT?

WHY ARE SO MANY DIGITAL PUBLISHERS TURNING TO PRINT?

October 20, 2020

In yet another sign that the print naysayers are wrong, a growing number of publishers and websites that had previously only put out content in a digital format are now turning to print. Examples include: • Reddit – The popular social news site published a book that is a 400-page compendium of some of their […]

Why Wearables Work in Brand Awareness

October 12, 2020

If I just say the word Nike, your brain will most likely immediately think of these two things: The Nike swoosh logo and their brand tagline, Just Do It. Nike’s branding is tied into every aspect of their marketing but more importantly, it’s tied into their products as well. If you go to a sports […]

HAS DIGITAL ADVERTISING RENDERED DIRECT MAIL OBSOLETE?

October 5, 2020

Have your clients been avoiding direct mail because they think digital media is more effective? A number of recent studies show that’s simply not the case. Direct mail’s strong engagement rates make it a viable marketing option. Direct mail gets read For example, Canada Post found that consumers are more likely to notice and read […]

Contact us for an estimate on an upcoming project