July 25, 2017
Trade shows can seem like an arena of competitors all battling for the most contacts and sales. Instead of entering the battle armed with swords and shields, exhibitors show up with eye-catching, unique displays, worthy giveaways, and a team of matching booth attendants. In an arena with close to a hundred competitors, it’s often difficult […]
July 5, 2017
In our last blog post, we looked at marketing asset management- that is, managing your various print and online materials that help you tell your company’s story. In this blog, we’ll take a look at brand asset management. While the two terms sound similar, and are very related, there are differences. Brand asset management refers […]
July 1, 2017
Do you have a Simple Process for Reviewing and Approving Marketing Materials? How many of you have experienced this before: You are given a request from your sales team to create a marketing brochure for a particular client meeting that is in less than 1 week. The creative process begins and along with it comes […]