Who has access to your company’s crown jewels? Version control and access management of your marketing assets can easily become unmanageable if not monitored carefully. Marketing materials are often created and handled by numerous individuals, sometimes in different locations or on different work schedules and it can be difficult to keep track of who has what. […]
What are marketing agility and operational excellence? Operational excellence is defined in many different ways but essentially it means having an effective strategic plan, informed and engaged employees who understand and support the strategy, and the tools and processes in place to effectively carry the strategy out, making your company a leader in its field. […]
This question is similar to: Which came first, the chicken or the egg? It can be difficult to decipher where branding ends and marketing begins or perhaps is it where marketing ends and branding begins? The confusion resides in the fact that these two concepts coincide with one another. Both can exist on their own, but […]