No two departments butt-heads more than sales and marketing, yet, no two departments are more responsible for the success of their company. And so we have our problem. We want the company to succeed and have good ROI, but the two players that can achieve that for us often work against each other, rather than […]
Much of what our previous posts have covered are ways to manage your marketing and brand materials effectively. We’ve discussed tips to ensure your brand messaging remains consistent and without error; how to prevent any tampering with approved brand imaging, coloring, and/or sizing; and even how to re-purpose old materials to make them fresh. What […]
We all know the phrase, time is money. So when your workers are using their time looking and tracking down the things they need they are missing out on accomplishing more productive tasks. Help your team work smarter, not harder, by ensuring they aren’t spending time ineffectively. One of the most overlooked areas of a […]
Whether you manage a large enterprise, or a small mom-and-pop style business, you perform some type of sales and marketing. In a smaller entity, the same team (or individual) might handle both; larger organizations will often have separate teams. Sales and marketing are closely related, yet have distinct differences. Marketing encompasses all the activities related […]