We all take it for granted. Think about it. Print has been the world’s number ONE communications medium for so long it’s easy to overlook its impact and power. Print has a positive impact on every message it touches. It says your message is significant and authentic. Do you know a better way to connect with people?

Long after the batteries have drained on electronics, people will still be reading what you send them in print. You can fold it, stuff it, clip-it and even scratch-and-sniff it. No need to boot it up or power it down. Who’s minding your message when the screens go black?

Why else would it be called the “graphic arts”? Printers believe every job is a masterpiece. Advanced print techniques can make photos seem to jump off the page. Readers want to touch and feel your message. Print will enhance your product or service in a way that no electronic media can compete with. Have you touched an embossed image in magazine? That’s a connection that electronics can’t compete with.

Research indicates that online consumers who received a printed catalog from a retailer were nearly twice as likely to make an online purchase at that retailer’s website. Using a printed direct mail campaign will draw prospects to your website. Print enhances the impact of other media and drives results. Control your costs and increase your results.

The phrases, “Let’s jot that down. Let’s make a note of that” speak volumes of the power of print. The printed word provides reassurance and a comfort level that no other medium can match. Print is credible and trustworthy. It can’t be ignored when you’re holding it in your hands.

Print takes marketing personally. Using variable data printing and one-to-one messaging takes it to the next level. You can personalize photos, text and really make an impact. It’s making a connection like none other. Love is declared on paper. Businesses are created on paper. How’s that for relationship building?

Telemarketing, do-not-call lists, unsubscribes. These can be a marketing nightmare. Not so with print. Sending prospects a personalized mailing that introduces you and let’s them control the contact can result in a positive flow of information. A study by the Rochester Institute of Technology Printing Industry Center found that 67% of respondents like getting mail about new products from companies they do business with.

Since the time of Gutenberg we’re used to being surrounded by print. We’re comfortable with it. We expect it. Think about event marketing. It wouldn’t be possible without print. Programs, posters, signage of all kinds – it’s there at sports venues, concerts, shows, fairs, museums, galleries, rallies. Print provides a platform for marketers.

People trust print. They connect with it like no other medium. They can touch it, feel it and can’t fast forward through it. It’s tangible. It can persuade, inform or entertain. It’s versatile and effective. Who doesn’t like to get mail?

Print doesn’t compete with the internet. It enhances it. It adds an extra dimension. It increases effectiveness. Studies have shown that print is viewed as trustworthy and objective, websites were seen as the place to receive timely information and trade shows as the place for interactions. Do you use all the toys in your sandbox?

Embrace sustainability and dispel the myths. Print is not bad for the environment. Print is not dead. Print and paper are in fact a sustainable, renewable, recyclable, plant-based product. Paper produced today contains a high percent of post consumer waste. You can print responsibly when you choose paper that comes from well-managed, FSC^® (Forest Stewardship Council) certified forests that help protect plant species and wildlife. Is your printer FSC certified? We are.

There are printed documents dating back over two millennia that can still be read and enjoyed today. The Gutenberg Bible still exists today and can be seen in various museums and libraries. Print is memorable as indicated by the enormous popularity of scrapbooking. It leaves a lasting impression on the mind.