Nearly 70 percent of consumers responding to print marketing visit the website of the company advertised rather than picking up the phone. Your challenge is to capture and convert them once they get there. Well-executed, multi-channel marketing campaigns generate a sales lift of between 7 and 34 percent compared to traditional marketing approaches.

With Velocity's Cross-Media Marketing Solutions, you can increase sales, decrease marketing budgets, increase ROI, improve customer service and eliminate cold calling in five easy steps.

How it works:

Step 1: ATTRACT with Personalized Mail
Get your prospect's attention with a personalized direct mail piece designed as if it were sent only to that individual using specific reference to something you already know about him or her. You can use names, personal facts and relevant graphics.

Step 2: ENGAGE with a PURL
Each prospect will be directed to their very own, personalized landing page where you can engage them with information and offers tailored specifically for their needs.

Step 3: INTERACT with Enticing Offers
Everyone is willing to share information about themselves if the offer is attractive enough. Use this opportunity for a survey, a consumer preference questionnaire, or any brief set of questions you need to help serve your customers better. Offer a give-away or chance to win a prize.

Step 4: RESPOND with Immediacy
Your chances of getting through to this prospect increase 100 times if you respond within 5 minutes. Prospects get an immediate "thank you" reply, and those leads go immediately to your lead router or sales staff. Prospects who did not respond can receive a follow-up reminder.

Step 5: MEASURE and Refine
Your results are real time. Usage and response reports come directly to you in a dashboard. You can track incoming and outgoing messages to make sure prospects are managed well. At the same time you can evaluate the success of your message and make any adjustments you need before launching your next campaign. It's a great time to refine your prospect list and identify where they are in the decision process.

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