The Value of Print

Just received an email this week from Michael Makin, the President and CEO of the Printing Industries of America, where he informs us that yet another major corporation- Google-  is bashing the print industry. Now, I personally love Google – it is my search engine of choice but come’on guys let’s play fair.

Here are some excerpts from Mr. Makin’s letter:
“Once again our industry is under attack, and this time it is from Google, which has launched an initiative titled “Go Paperless in 2013.” It is joined in this effort by a number of digital companies which clearly have a vested interest in a non-paper communications stream.
Needless to say we find such a proposal ridiculous and an insult to the almost one million Americans who owe their livelihood to our industry.
The primary raw material for printing is paper, which comes from trees, which are a renewable resource—so renewable that today our country has 20 percent more trees than it did on the first Earth Day, which was held more than 40 years ago.
Printing is the only medium with a one-time carbon footprint—all other media require energy every time they are viewed. Electronic devices, which Google produces, for example, require the mining and refining of dozens of minerals and metals, as well as the use of plastics, hydrocarbon solvents, and other non-renewable resources.”

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