The three (once evil) Ps – PCs, Publisher, PowerPoint

In the old days, graphics people all worked on Apple Macintosh computers. When I worked in the newspaper industry, I had 24 operators on 24 macs and no pcs. My first prepress department had macs on every desk and one pc tucked away in the corner. Fast forward a couple decades – every prepress tech in my department has both a mac and a pc. It’s a necessity now. Especially given the increase in digital over the years and many companies opting to save a little money by not hiring designers, but rather keeping projects like catalogs and brochures in-house with software that came bundled with their computers.

Prepress techs used to cringe when they picked up a Publisher job. It often meant having to work on the dreaded PC in the corner of the room. Times have changed. I have seen some surprisingly high-end pieces come out of Publisher. It picked up support for spot colors several years ago, so that is no longer an issue. Bleeds – no problem. It’s not the Cadillac that Adobe Creative Suite is, but it’s no longer the Yugo it once was. And given the fact that it is often installed free on many computers – it’s really not that bad at all.

Powerpoint is the same. We regularly receive jobs submitted that were initially part of someone’s slide-show presentation and now they want it turned into an accompanying binder as a handout for a seminar. No problem.

And what computer do we use to work on these jobs? A pc. Good ol’ Windows. As the years have gone on – the large graphics companies have migrated all of their applications to Windows, so there is very little difference between the two platforms anymore.

So, the next time you hear a printer complain about any of the three Ps – it’s time to find someone who has changed with the times. Give us a call, we’ll print your job.

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