Why Listen to the Boss?

It’s Wednesday and I’m looking for an inspiration for today’s post and voila…I stumble upon our Company video.  I click the take a tour and up it pops, with no sound since I have my speakers off.  Did you ever notice how different something can be interpreted when you don’t listen?  I see my boss’s lips moving and smile because it reminds me of previous meetings I have had.  The lips are moving, my mind is wandering so I don’t absorb a word.  This is all part of the clutter that makes up our daily lives and the challenge of making a memorable impression.  According to a recent study we encounter over 2904 media messages a day and we only remember 4 of those messages.  Sure makes you want to run out and advertise when you hear such great statistics.  The answer is you have to be one of those 4 messages and to be memorable you have to be relevant.  This challenge is not so daunting when you break it down to 3 simple steps…the design, the database and the offer.  If you create a functional design that effectively communicates your message, send the message to the right people, and have a dynamite offer you can achieve staggering results.