Monthly Archives: November 2011

Can you create accurate PMS colors using its 4-color build?

Posted on November 29, 2011 by Tony Johnston

The answer is….sometimes.   This is a common problem and when designers go to choose colors for a job a swatch book not only gives a pantone color, but also the correct blend of cyan, yellow, magenta and black to “build” … Continue reading →

Posted in Uncategorized | 2 Comments

Spread the Word

Posted on November 17, 2011 by Tony Johnston

Want to get someone talking about your company?  The answer is actually pretty easy, give them an unpleasant experience.  Studies show that a customer that has a bad experience will share that with up to 20 other people…..unfortunately if they … Continue reading →

Posted in Company News, Uncategorized | Tagged , , , , | Leave a comment

Why Listen to the Boss?

Posted on November 16, 2011 by Tony Johnston

It’s Wednesday and I’m looking for an inspiration for today’s post and voila…I stumble upon our Company video.  I click the take a tour and up it pops, with no sound since I have my speakers off.  Did you ever … Continue reading →

Posted in Cross-Media Marketing, Personalized Printing, Printing Tips | Tagged , , , , , | Leave a comment

Variable Data for Non-Profit Organizations

Posted on November 11, 2011 by Tony Johnston

To start today’s post, I have to admit that I am a bit of a procrastinator.  There is a non-profit organization for which I regularly donate and attend fundraising events.  This non-profit, like many others send regular mailings looking for … Continue reading →

Posted in Cross-Media Marketing, Personalized Printing, Printing Tips | Tagged , , , , , | 1 Comment

Flip Book Guide

Posted on November 7, 2011 by Tony Johnston

Flip books are a great way to get your catalogs and other materials on-line.  Check out our guide and a great special of $199.  For more information or a demo check out www.velocityprint.com and click on the demo.  You can … Continue reading →

Posted in Cross-Media Marketing, Promotional/Speciality Advertising | Tagged , , , , , | Leave a comment

Postage Increase Proposed

Posted on November 2, 2011 by Tony Johnston

Early next year first class postage looks like it will be increasing from 44 to 45 cents.  Postcards will see even a higher increase from 29 to 32 cents.  It will be more important than ever to presort your mailings … Continue reading →

Posted in Fulfillment and Distribution | Tagged , , , , , | Leave a comment

Relational Databases

Posted on November 1, 2011 by Tony Johnston

How do I do anything cool with variable data when my database has such limited information?  This is a common question and it really requires a little creativity to answer.  It is no secret that the more personal and relevant … Continue reading →

Posted in Cross-Media Marketing, Personalized Printing, Printing Tips | Tagged , , , , , | Leave a comment