Monthly Archives: June 2011

Can Print Drive the Internet?

Posted on June 24, 2011 by jstiles

Can print drive the Internet …absolutely! While there is a serious amount of money being spent on Internet Marketing the return on  investment can be slow to realize. It has simply become necessary for a company these days to have … Continue reading →

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Hit your goals

Posted on June 21, 2011 by Tony Johnston

We all have them.  Days where we feel like we are spinning our wheels and get nowhere.  When I find myself searching for a little motivation, I always travel with my friend, Zig Ziglar.  I keep my collection of Zig … Continue reading →

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Get Me Started!….Variable Data Printing

Posted on June 15, 2011 by Tony Johnston

Alright, we know variable data can improve response rates, but where do I start? First, we have to answer some key questions: What do you have for a database? How much variable content can be used? How do I make … Continue reading →

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Aqueous Coating Soft Touch

Posted on June 3, 2011 by jstiles

The process of aqueous coating on press is most often thought of as adding a level of protection to a sheet with a gloss or satin finish. The unseen advantages of aqueous coating (water based coating applied directly in line … Continue reading →

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PURLS PURLS PURLS AND PURLS WHY PURLS

Posted on June 3, 2011 by jstiles

It seems our industry has done an injustice by overusing the letters PURLS which stand for personalized URLS. A PURL is a specific URL created for an individual with that individuals name embedded in the URL. Yes no doubt the … Continue reading →

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CASE STUDY 2: Excelsior College

Posted on June 2, 2011 by Velocity Print Solutions

Timely, efficient order fulfillment Challenge: A growing distance learning college fulfills requests from current and prospective students for print, testing, and course material. With an average of 10,000 requests monthly, managing the requests and inventory was very difficult. Some products … Continue reading →

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CASE STUDY 1: Robic Products

Posted on June 1, 2011 by Velocity Print Solutions

Reduce Storage Costs with On-Demand Print Challenge: This company is a wholesale distributor selling their products through a nationwide network of distributors and resellers. They often attend trade shows to promote their product line. Their problem centered on the need … Continue reading →

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