Category Archives: Printing Tips

When time is of the essence, Velocity is your solution
Digital on-demand printing allows you to have it all —
high quality color or black and white, short runs,
personalized printing, on-line print management and
low-per-piece prices with a 24-hour turnaround. You
have ultimate control over your projects and your budgets
with the added bonus of variable information capabilities.

How appealing is your Annual Appeal?

Posted on April 25, 2013 by Elaine Neiss

Thought I would share a story of how we helped one of our clients achieve their annual appeal goal. In past years, this client simply mailed a plain letter on their letterhead asking for a donation. Nothing fancy, no return … Continue reading →

Posted in Case Studies, Company News, Cross-Media Marketing, Digital, Personalized Printing, Print, Printing Tips | Tagged , , , , , , | Leave a comment

Don’t forget to KISS

Posted on April 18, 2013 by Tony Johnston

Don’t forget to KISS    I read lots of publications about marketing strategies, personalization and multi-touch cross media campaigns and if you have followed any of my previous posts you know I am a big believer in the cross-media approach.  … Continue reading →

Posted in Cross-Media Marketing, Digital, Personalized Printing, Print, Printing Tips, Saving Money in Print | Tagged , , , | Leave a comment

Print or not to Print

Posted on April 3, 2013 by Stefon King

Print or not to Print seems to be the question on the minds of many these days, but there is no black and white answer to that question. Being a printer my answer would have to be Print with out … Continue reading →

Posted in Digital, e-Solutions, ebooks, Magazines, online books, Print, Printing Tips, Saving Money in Print | Leave a comment

The File Fixers

Posted on February 18, 2013 by Joe Forbes

Even though my prepress department is full of people with degrees in graphic design, only a small portion of our hours at the office is devoted to actual design work. We’ve chosen to work in the slightly less glamorous side … Continue reading →

Posted in Printing Tips | Leave a comment

“BFF”?, no “BBE” – Best Blogs Ever! Top 9 Tips

Posted on January 25, 2013 by David Benny

So you have been tasked with writing another corporate blog. Why not make it the “BBE” Best Blog Ever? Here’s some simple Top 9 tips for writing your BBE. 1. Make it brief – 1000 words or less. 2. Write … Continue reading →

Posted in Company News, Printing Tips, Uncategorized | Tagged , , , , , | Leave a comment

Let’s Lose the Clock Tower

Posted on November 8, 2012 by Elaine Neiss

written by Jim Stiles, CEO It is not uncommon for a school, with a well known image and look, to want to stay with the images and message they have used in the past. If the picture of the clock … Continue reading →

Posted in Company News, Cross-Media Marketing, Personalized Printing, Printing Tips | Leave a comment

The search for good logos

Posted on October 17, 2012 by Joe Forbes

Here’s the scenario – a customer or designer sends a file, usually an ad book or something with sponsors and the logos used are pixilated and fuzzy. Often the person who created the piece grabbed a gif or a jpeg … Continue reading →

Posted in Printing Tips | Leave a comment

What you need to know about overprint preview – part one

Posted on March 22, 2012 by Joe Forbes

Have you ever received a pdf proof from your printer (say that 5 times fast) that doesn’t look quite right? Maybe the color is so far off that you couldn’t believe that they used the right file. It might not … Continue reading →

Posted in Printing Tips | Leave a comment

The three (once evil) Ps – PCs, Publisher, PowerPoint

Posted on March 8, 2012 by Joe Forbes

In the old days, graphics people all worked on Apple Macintosh computers. When I worked in the newspaper industry, I had 24 operators on 24 macs and no pcs. My first prepress department had macs on every desk and one … Continue reading →

Posted in Printing Tips | Leave a comment

Why your printer needs a seat at the table.

Posted on March 7, 2012 by Elaine Neiss

What table are we talking about? The marketing table. Many printers no longer just print. Many, like us, are well versed in marketing strategy and can bring valuable expertise to the table during the conception and design stage. Utilize their … Continue reading →

Posted in Case Studies, Cross-Media Marketing, e-Solutions, Personalized Printing, Printing Tips | Leave a comment