Velocity Marketing Asset Management

Author: Elaine Neiss (page 1 of 3)

What customers think – the good, bad, and ugly

By Jim Stiles, CEO

For quite some time now we have run a program of generating surveys for a quick response from our clients asking if they were satisfied with the product and service they received on their last order. The feedback we received has been excellent and we greatly appreciate the responses. Sharing positive feedback with the staff goes a long way with helping to keep our staff positive and letting them know their hard work pays off. Recently, in a large survey response we were overwhelmed with positive feedback which clearly showed we are the BEST supplier in the industry. Well, I am a realist and understand no company is that perfect. We are all still human and not SUPER Velocity Print Solutions who can print at the speed of a bullet, bend steel with our paper cutting machines, or even stop a locomotive to make a job happen on time. There has to be clients who did not feel fully satisfied with our services. Unfortunately, not all clients are willing to say so and it is those I worry about. After all, if I just gave positive feedback to my son and never commented on how he might improve on something how would he ever learn?

I am sure that not all clients are comfortable complaining to the business because perhaps they feel their complaints will fall on deaf ears or they will be labeled as a complainer or perhaps it just wasn’t worth the trouble. One big thing stopping negative feedback I’m sure is that the client does not want to throw a sales person or customer service representative under the bus. To that point, I do not know of many professionally run companies who hang staff from the rafters if a little professionally presented criticism came in from a client. Any business needs criticism and constructive feedback to grow and improve their products and service levels. The little things matter. Did we keep you informed through the process? Did you have to wonder at any point where your job was or when someone would get back to you? Was the invoice timely and accurate? While it is just fantastic to receive positive feedback it’s really the small things that possibly annoy or take up your time that a survey is trying to unearth and provides the most valuable feedback to a company.

Custom promotional products – from sourcing to fulfillment to shipping

Our team excels at custom projects. We recently handled a special project for a Fortune 500 client to create a series of gifts for an executive leadership training series. This involved sourcing a stylish custom box that featured a debossed logo, as well as custom foam inserts that would not only protect the product, but have an elegant presentation and ship safely both domestically and globally. There were different themes based upon which country and location the leadership class took place. Some of the gift items included personalized letters, branded leather luggage tags, engraved brass compasses, commemorative coins, acrylic branded paperweights, and imprinted magnifying glasses as well as other items. Our promotional team and account manager sourced all the products and handled the print, packaging, fulfillment and shipping to over 50 locations globally. So, if you have a unique project and are wondering where to start or what vendor to contact … give us a call. We’ll be happy to assist and work with you to coordinate all the details so that your project exceeds expectations.

Velocity Print Solutions to centralize manufacturing

Albany, NY

Velocity Print Solutions a Northeast Regional provider of print related communication services, headquartered in Scotia, NY has announced plans to centralize their production facilities. Velocity will be moving its smaller lithographic printing operation located in Middlebury, CT to their larger Albany, NY (Scotia) production facility. Velocity will be retaining a sales office in CT to house customer service and sales personnel. A six color large format 40″ lithographic press with automation and coating capability will be moved to the NY facility and will complement the existing offset and digital printing offerings.

Customers asking for higher volume print quantities more suited for lithographic than digital will be pleased to learn we can now offer all this in one location. Project management will be streamlined with the variety of presses all in one location as well as fulfillment, mailing and shipping services. In addition, the corporate office in Scotia will be adding positions for press operators, production and sales staff.

Jim Stiles, CEO states that:

“This consolidation will put Velocity in a much stronger position to compete in the marketplace. Our wide variety of print related services that we currently offer will be complemented by the new services we intend to add in the near future.”

Custom flash drives – a success story about branding

Here is a short story of how we helped one of our customers prepare for a Symposium in Las Vegas.

Kevin, our Central NY Account Executive, was contacted by the ESD Association (Electrostatic Discharge Association), headquartered in Rome, NY, to assist them in sourcing products for their upcoming symposium which was being held in Las Vegas. They were looking for buttons, a tote bag and most important, a flash drive that they could load with all the technical sheets pertaining to the symposium. All items would need to be imprinted with their logo or other message and these would be distributed to all attendees at the event.

Kevin, with the assistance of our crackerjack promo team, sourced a very slick looking 1GB Jaguar Flash Drive (pictured) that would be perfect for their needs.

It was imprinted on both the cap and the sides of the drive and then all the data was uploaded for them. When complete all the products were shipped directly to our customer for a successful event!

The moral of our story? Don’t just think of us as just your printer. Yes, of course that is our core business but we are very much solution oriented and love to partner with our clients on all their marketing needs. We can simplify any event you may have. From printing registration packets, conference binders, training manuals, name tags, lanyards, posters, banners, gift bags, giveaway items, etc. … You name it and we’ll find it for you. Our production team can package everything for you and our shipping crew can ship directly to your event location to save you the hassle of transporting yourself.

Hidden Easter eggs in graphic applications

By Stef King, Prepress Manager CT

Hidden features or Easter eggs exist in many of the applications we use from day to day. This is a way for developers to leave you a special message or just let you know they were there.

In QuarkXpress there has been a Martian hidden in their application for years. To bring out the Martian you need to select an object and hit command (or Control) shift + delete and he will come out and destroy your selected object. If you do this 10 times in a row a giant monster will come out and blow up the object. Of the hidden features you can find this is my favorite.

In InDesign if you go to the about InDesign menu and type the word butterfly you will be treated to a nice display of fluttering butterflies.

In Illustrator you can display fun facts or even eyes that follow your every move within the application. To do this open a new page at the bottom left of the illustrator window command + option click (Control+alt click) on the box next to the page number. You should be able to choose from quite a few fun facts and eyes that follow your mouse.

In most versions of Photoshop if you hold the command + option (Control+alt) and click about Photoshop you will see a different splash screen with credits or even a special hidden message. This splash screen will also tell you the code name for that version of Photoshop (CS6 code name is Superstation / CS5 code name is White Rabbit). In Photoshop 4 if you hold command+option (Control+alt) and click on the layer options Merlin the wizard will pop out for a visit.

The best way to find these Easter eggs is to explore your applications, most times holding the command + option (Control+alt). Happy hunting!

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