Digital in the News
Blog by Tony Johnston, VP Sales, Velocity Print Solutions
The Fall Season is Here…Let’s Think Variable
Wednesday September 30, 2009
Living in the Northeast, I am lucky enough to get the full effects of all four seasons. The first snowfall is always beautiful. Spring brings the flowers and a welcome relief from Winter, Summer is all about the warmth and barbeques, and Fall brings the incredible foliage. Click here to read more
Kaizen
Friday July 17, 2009
Kaizen (Japanese for "improvement") is a Japanese philosophy that focuses on continuous improvement throughout all aspects of life. When applied to the workplace, Kaizen activities continually improve all functions of a business, from manufacturing to management and from the CEO to the assembly line workers. Click here to read more
Database 101
Monday June 22, 2009
Getting started is always the hardest part of any variable data initiative. You have read about the response rates, drooled over the possible sales, but sit scratching your head wondering how variable data printing will work for you. Click here to read more
I Get No Response!
Sunday June 14, 2009
Have you ever sent what you thought was a well-designed mailer, to a trustworthy database and got no, zilch, zero, response? I think everyone that has done mailings is nodding their head right now. Click here to read more
Marketing Success
Wednesday June 10, 2009
We all have them. Days where we feel like we are spinning our wheels and get nowhere. I spent 2 days last week at the Promotions East show in Atlantic City, NJ and lacked that sense of accomplishment that makes me tick. Click here to read more
Quality Variable Data Printing
Friday May 29, 2009
So you read last week’s post and found a printer with some experience. Great, now let’s just make sure their process is going to meet your quality expectations. Click here to read more
Interview your VDP Provider
Friday May 22, 2009
You don’t hire a new employee without a thorough interview and a background check do you? So why give something as important as your database to your Variable Data Printer without first making sure they are qualified. Click here to read more
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